Teamwork makes the dreamwork! Especially true for fast-moving DTC teams, and having trackable transparency into that teamwork can be super essential to keep everyone on the same page.

With that in mind, we’ve added the ability to add annotations on your charts in Peel.

Seeing a spike in revenue from a weekend bogo? Drop a note on that peak, so everyone knows what sale was running at the time.

Seeing an increase in repurchase rate after an email drip campaign to a certain segment? Add an annotation that covers the date range of that drip campaign!

You can name the event, so your team can see what was going on at the time, and you can add a description to the annotation that your team can read if you need to expand with notes.

We just added a new set of global filters for your Peel workspace! Here, you can decide how you want your data to be filtered within Peel. In addition, you can adjust your Daily Notifications (via email and/or Slack) and who you want to receive those notifications.

From there, you have options to tailor your reporting, including preferred currency, preferred default time comparisons (month-over-month, previous day, year-over-year), if you want things like gift cards excluded and more!

Plus, you get a bunch of options to customize your workspace and easily choose certain things you might want filtered out from all of your data, including:

  • If you want orders with zero revenue excluded
  • If you want orders with less than $5 excluded
  • If you want orders with no physical location included
  • Products
  • Vendors
  • Order tags
  • SKUs
  • Sales app
  • Customer tags
  • Product tags

If you have specific presets that you know you want on all metrics and reports, this is the place to do it. We want to minimize the manual work of having to filter a certain way every time you look at your data!

You can now get cohort analyses, linear metrics, and subscription data in Google Sheets and Excel, and choose if you want the data in that spreadsheet synced to refresh daily!

You can export data from most available metrics, cohorts, Audiences, and Slices.

Read more about our new Export Feature here.

Ranking of products by overall customers, orders, total sales, AOV, repurchase rate, product LTR, customer LTR & refunds + discounts with the ability to filter by state.

This is helpful for paid advertisting teams to look at product trajectory by geography.

You can find this available to install in Peel's Template library!

RFM analysis is live in Peel!

See the RFM segments for all your customers directly from the new homepage when you open Peel. Your customers have been quantitatively ranked by their Recency, Frequency & Monetary Value. RFM analysis identifies your best customers, customers who need to hear from you ASAP, and everyone in between. This analysis puts them into groups so you can create targeted campaigns that convert more of those crucial repeat purchases.

You can then use Peel’s Audiences feature to build these lists of customers and find the commonalities and differences between these groups so you can properly target them. For example, what discount codes or products do you most loyal customers have in common? How are they different from your “Promising” and “Hibernating” customers?

“Can’t lose them” are customers who have spent a lot and made a lot of purchases but you haven’t seen them in a long time. How can you get them engaged with your content and your products? What do you need to share with them?

Curious to know what the most common product purchasing paths are for people in one of your audiences? Well now you can filter the Product Purchasing Journey by those Audiences to specifically see the top 8 product paths for people from that group.


This new UI update makes searching and moving through Peel so much easier! Simply hit CMD + K, and our brand new search window appears, allowing you to search for metrics, reports, dashboards, and more, with the click of a button.

In addition to providing a more optimized way to navigate Peel, you can also easily create new Audiences, Slices, and Dashboards from the search window, as well as update your Workspace Settings.


When you segment a metric, you can now see the % of the total that the segment value represents. For example, if you segment Gross Sales by cities, you're able to quickly view the percentage of total sales that New York represents.

Visualize Shopify attribution by product! What products and UTM source/campaign channels lead to the most sales and highest CLTV? Dig deeper into these insights with our new Products by Source/Campaign & Channel Report - available for download is our ever-growing Template Library.