Gross Sales for New & Returning Customers

Gross Sales -- Equates to product price x quantity (before taxes, shipping, discounts, and returns) for a collection of sales. Canceled, pending, and unpaid orders are included.

Now we break down this analysis by new customers - first time purchasers and for returning customers.

Why ❓
Some brands like to have version of new vs. returning sales analysis that doesn't account for discounts and returns in addition to net sales.