Orders Definitions

Metric

Definition

Products Sold

Number of products sold each day. This metric can only be segmented using product dimensions

Average Order Value

Average amount spent each time a customer places an order, using total sales.

New AOV

Average amount spent each time a NEW customer places an order, using total sales.

Returning AOV

Average amount spent each time a RETURNING customer places an order, using total sales.

Number of Orders

The number of orders placed each day.

Number of New Orders

The number of first-time orders placed each day.

These are orders made by a first-time customer who is a customer who placed their first order with your store.

Number of Returning Orders

The number of repeat orders placed each day.

These are orders made by returning customer who are customer whose placed an order, and whose order history already includes at least one order.