Retention Analysis Tips
I see a difference in my 12 months retention rate and 24 months - why is that?
Older cohorts are impacting the retention rate, which means that it taking customers a long time to come back and make another purchase.
To tell more of the story of customers repeat purchasing behavior you look at:
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the Repurchase Rate metric, to see how soon customers are coming back a second time.
Looks like ~XX% of your customers come back by month XX to make a second purchase. -
the Customer Returning Rate to see the non-cumulative percentage of customers come back each month: XX% on average come back by month XX to make a second purchase
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the Repeat Orders Rate per Cohort to see if a few customers would explain a large amount of repurchase rate: on average XX% orders are coming from your Repurchase Rate
Updated 5 months ago