What are the go-to Segments to dig into?

For revenue analysis

It always is dependent on your business, so you will know best, but if you need some guidance we recommend segmenting by the samples listed below. Pick any metric, such as Orders or New orders and segment by some of the segments listed below.

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Super interesting segments

  • Discount Code (whether a discount code was redeemed or not)
  • Discount Codes (the actual codes - Summer20
  • Products / Variants
  • Subscribers (Subscriber vs. Non Subscriber)
  • Product or Order Tags
  • First Touch Channel
  • Klayvio Campaigns
  • Location data

Revenue Metrics Segments

LOCATIONS

  • Cities
  • Countries
  • Physical Location
  • States

CUSTOMERS

  • Customer Tags
  • Discounts
  • Monthly Cohorts
  • Subscriptions

ORDERS

  • Discount Codes
  • Order Tags
  • Payment Gateway

ATTRIBUTION

  • First Touch Campaigns
  • First Touch Channel
  • First Touch Referral
  • Last Touch Campaigns
  • Last Touch Channel
  • Last Touch Referral

EMAIL MARKETING

  • Klaviyo Campaigns
  • Klaviyo Email Lists
  • Klaviyo Flow Steps
  • Klaviyo Flows

PRODUCTS

  • Product Collections
  • Product Tags
  • Product Types
  • Products
  • SKUs
  • Variants
  • Vendors

You can dig into the cohort metrics and pick Customer LTV and segment by products and see what first product purchased had a high LTV. Cohort segmentation is used on the first purchase only. Tags, Products, Discount Codes, etc., all have to be located on the first order.


What’s Next

Check out how to how to another way to filter the cohort analysis by the segments so you can compare all the segment values to one another.