Once set up, you will receive reports via Slack and access to a prebuilt dashboard with the following metrics and reports automatically analyzed. 


  • Sales
  • New Sales
  • Returning Sales
  • Pacing Sales
  • Growth Rate


  • Transactional Sales
  • New Transactional Sales
  • Returning Transactional Sales


  • Recurring Sales
  • New Recurring Sales
  • Returning Recurring Sales


  • ARPC
  • MoM Retention
  • Customer Acquisitions


  • Orders
  • New Orders
  • Returning Orders
  • AOV
  • Products Sold


  • Anomalies
  • Sales Forecasts


  • Marketing Spend

Customer Dashboard:

  • Customer Retention rate 
  • Lifetime revenue by monthly cohort 
  • Repurchase rate by cohort analysis


Daily Trend Report 

  • Sent daily to your designated Slack channel with trend summaries. 
  • Understand the behaviors of your business by reviewing the trends - revenue records, streaks per Metric/segment, milestones, pacing.
  • Review a revenue pacing (compared to last month) graph.

Revenue Report 

  • Sent every Friday to your designated Slack channel with reporting on the Metric’s plus the top performing segments.
  • Metrics: Total Revenue, Transactional Revenue, Monthly Recurring Revenue, AOV, # of Orders, Revenue Growth Rate, Average Revenue Per User, Customer Retention, New Customer Signup across all your business’ segments.
  • After each week, month and quarter, we also include an analysis of the past period compared with the previous one.

Webview Report

  • Dive deeper into each Metric by going to Peel’s webview to tinker with a prebuilt dashboarding tool. 
  • Explore all the segments & a combination of segments for each Metric.
  • Toggle between the Daily, Weekly, Monthly, Quarterly analysis for each Metric & specific segments
  • Review each of your segment’s data (shipping location, physical stores, products, cohorts, payment methods, etc.)
  • Peel highlights the segments that are below/above average by 20%.

Revenue Forecasting Report

  • Every Monday Peel’s forecasting model calculates the amount of money a company will receive from sales for the next three months on both topline and the top three revenue business segments. (The model requires a lot of data for accurate predictions, so revenue forecasting model is not applicable to all companies)

Anomaly Detection 

  • Peel runs detection for a company’s overall revenue and alerts the user (via Slack channel) when there is a dramatic change.

Goal Reporting

If you inputed your monthly/quarterly goals for each Metric and Peel will monitor how you’re pacing and keep you informed in your daily reports. 

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