You can connect Peel to your Facebook Ads and/or Google Ads accounts, and then Peel will analyze your marketing spend and compute Customer Acquisition Cost (CAC) and Cost per Acquisition (CPA) analysis so you can compare your daily marketing budget with other key metrics. Like all of Peel’s metrics, you then can segment your Ad data spend by Campaign, Ad Set, and specific ads.
To set this up, go to Data > Datasources to easily connect the accounts.
Select Facebook and/ or Google
Follow the prompts to connect the appropriate accounts. Peel will then start downloading the data and computing the analysis, by the next day (at least 12 hours)
Peel will populate the following metrics in the left nav under Marketing:
Reach out to firstname.lastname@example.org or hit the chat button with any questions.
We will soon be offering a way to capture more datasources, so please write in if you have any specific requests.