Repeat Orders Rate per Cohort metric is the cumulative number of repeat orders over time. A quick summary is that this metric show you how delighted customers are and the timing of the second order.
These numbers are cumulative, the amount of orders grows each month.
When you get to 200% repeat orders rate then it means that on average customers have made 3 orders (2 repeat orders) .
This metric can give you an idea of inventory planning, since its helpful to not just count users but how many orders your customers are placing.
This coupled with the repurchase rate metric helps you understand your customers purchasing behavior.
Not all customers might come back, but some will be extremely loyal and continue to make multiple purchases and that’s why your LTV is high even if you have a low repurchase rate for instance, because some customers are making up for it.