Analysis Questions

13 articles in this collection
Written by Yasmin Nozari

Returning Customers by Cohort

Written by Yasmin Nozari
Updated over a week ago

How do you attribute refunds?

Written by Yasmin Nozari
Updated over a week ago

Do the metrics factor in returns, shipping and tax?

Written by Yasmin Nozari
Updated over a week ago

What is the difference between Month over Month Retention metric and Customer Retention by Cohort metric?

Written by Yasmin Nozari
Updated over a week ago

How can I see how many customers we acquire each month?

Written by Yasmin Nozari
Updated over a week ago

What is the revenue source from Shopify that you are using for revenue and cohort metrics?

Written by Yasmin Nozari
Updated over a week ago

How does COGs input work?

Written by Yasmin Nozari
Updated over a week ago

Cohorts

Cohort Customers Per Order Count

How many customers placed 1 order, 2 orders, 3 orders, 4 orders, 5 orders, etc.

Written by Yasmin Nozari
Updated over a week ago

Days Since First Order

When does it take on average for customers to come back and place their second order.

Written by Yasmin Nozari
Updated over a week ago

Repeat Orders Rate per Cohort

How many subsequent orders are your customers making? & when?

Written by Yasmin Nozari
Updated over a week ago

Cohort AOV per Month

See if your AOV is increasing with each new cohort or with subsequent purchases.

Written by Yasmin Nozari
Updated over a week ago

Cohort Orders per Month metric

Want to know the returning orders per month per cohort?

Written by Yasmin Nozari
Updated over a week ago

How often are cohorts updated?

Written by Yasmin Nozari
Updated over a week ago