# Peel Documentation

> Documentation for Peel

## Guides
- [⭐ Introduction to Peel](https://help.peelinsights.com/docs/getting-started.md): Introduction to Peel
- [Initial Setup](https://help.peelinsights.com/docs/initial-setup.md): Setting up and connecting Peel to your Shopify store + more
- [Support Center](https://help.peelinsights.com/docs/support-1.md): Submit a request to the Support Center
- [Attribution](https://help.peelinsights.com/docs/attribution.md)
- [Orders by Channel](https://help.peelinsights.com/docs/orders-by-channel.md)
- [Revenue by Channel](https://help.peelinsights.com/docs/revenue-by-channel.md)
- [New Revenue by Channel](https://help.peelinsights.com/docs/revenue-by-channel-new.md)
- [Returning Revenue by Channel](https://help.peelinsights.com/docs/revenue-by-channel-returning.md)
- [Audiences](https://help.peelinsights.com/docs/audiences.md): Turn analysis into action.
- [Audiences Overview & Page Breakdown](https://help.peelinsights.com/docs/interpreting-the-graphs-on-the-audience-page.md): The ultimate tool to connect, communicate, measure, and retain your customers regardless of any real-world conditions. Within a few minutes, you can create hyper-targeted & personalized marketing campaigns through marketing platforms like Klaviyo (email) and Attentive (SMS). Endless targeting. Limitless growth. Increased loyalty & LTV.
- [Audience Overlap](https://help.peelinsights.com/docs/audience-overlap.md)
- [Audience Filters](https://help.peelinsights.com/docs/audience-filters.md): Limitless filtering to define your best Audiences.
- [Audience Traits](https://help.peelinsights.com/docs/audience-traits.md): Highlights of an Audience’s behavior
- [How do I read an Audience dashboard?](https://help.peelinsights.com/docs/peel-audiences-page-details-2.md): Audiences are the ultimate tool to connect, communicate, measure, and retain your customers regardless of any real-world conditions. Within a few minutes, you can create hyper-targeted & personalized marketing campaigns through marketing platforms like Klaviyo (email) and Attentive (SMS). Endless targeting. Limitless growth. Increased loyalty & LTV.
- [COGS - Costs of Goods Sold](https://help.peelinsights.com/docs/cogs-costs-of-goods-sold.md): How to incorporate your product costs into Peel
- [Cohort Summary on Dashboard](https://help.peelinsights.com/docs/cohort-summary-on-dashboard.md)
- [Combined Cohorts](https://help.peelinsights.com/docs/combined-cohorts.md): Analyze your customer segment behavior across a group of cohorts
- [Custom Segments](https://help.peelinsights.com/docs/custom-segments.md): Create combinations of segments with Peel's manual segments tool.
- [Customize the Daily Reports](https://help.peelinsights.com/docs/can-you-customize-the-daily-reports.md): Slack/Email daily reports customizations.
- [Explore](https://help.peelinsights.com/docs/explore.md)
- [Exports](https://help.peelinsights.com/docs/spreadsheet-data-syncs.md): Learn how to download data from your e-commerce store with a single click in Peel.
- [Goals](https://help.peelinsights.com/docs/goals.md): Input your monthly/quarterly goals for each Metric and Peel will monitor how you’re pacing.
- [Magic Dash](https://help.peelinsights.com/docs/magic-dashboards.md): An AI-driven dashboard, unlike anything you’ve tried before.
- [Multi Touch Attribution Segments](https://help.peelinsights.com/docs/multi-touch-attribution-segments.md): Peel downloads **ALL touches/clicks** associated with orders and display through all metrics.
- [Peel Segments](https://help.peelinsights.com/docs/segmentation-options.md): Segment any of Peel's metrics to find extremely insightful data about the drivers of your business.
- [Single Cohort View](https://help.peelinsights.com/docs/single-cohort-view-1.md)
- [Peel Slices](https://help.peelinsights.com/docs/peel-slices.md)
- [RFM Analysis & Home Page](https://help.peelinsights.com/docs/rfm-analysis.md)
- [Template Library](https://help.peelinsights.com/docs/template-library.md): Discover templates for Dashboards, Slices, and Audiences in a library, and install any of them on your account!
- [Weekly & Quarterly Cohorts](https://help.peelinsights.com/docs/weekly-quarterly-cohorts.md)
- [Customer, Product & Order Tags](https://help.peelinsights.com/docs/customer-product-order-tags.md): The power of Shopify Tags
- [Repurchase Rate](https://help.peelinsights.com/docs/repurchase-rate-1.md): Out of all the customers that originally purchased in each month, how many made another purchase, and when?
- [Marketing Analysis](https://help.peelinsights.com/docs/marketing.md): Marketing metric analysis explained.
- [Cost Per Acquisition (CPA)](https://help.peelinsights.com/docs/cost-per-acquisition-cpa.md): How much does it cost to get customers to sign up?
- [ROAS](https://help.peelinsights.com/docs/roas.md): Return on Advertising Spend; How much revenue is earned for every dollar spent on ads?
- [Marketing Performance Analysis](https://help.peelinsights.com/docs/marketing-performance-analysis.md): Marketing Performance metric analysis explained.
- [Product Analytics](https://help.peelinsights.com/docs/product-analysis.md)
- [Market Basket Analysis](https://help.peelinsights.com/docs/market-basket-analysis.md): Market Basket Analysis tells the story of what products people buy together.
- [Customer Purchasing Journey](https://help.peelinsights.com/docs/product-analytics.md): Product Journey tells you (chart + table) the details of what people bought when they repurchased & how many days it took them to repurchase.
- [Subscription Platform Integrations](https://help.peelinsights.com/docs/subscription-platform-integrations.md): Peel offers the most expansive suite of analysis for your subscription business.
- [Amazon Ads](https://help.peelinsights.com/docs/amazon-ads.md): Set up Peel with Amazon Ads and track metrics on campaigns, ad sets and ads. Analyze ad spend, campaigns, and an LTV: CAC analysis. All available in the one click setup.
- [Klaviyo](https://help.peelinsights.com/docs/klaviyo.md)
- [What are your sub-processors, as defined by the GDPR?](https://help.peelinsights.com/docs/what-are-your-sub-processors-as-defined-by-the-gdpr-1.md)
- [How can I see how many new customers we acquire each month?](https://help.peelinsights.com/docs/how-can-i-see-how-many-customers-we-acquire-each-month-2.md)
- [What is an Audience?](https://help.peelinsights.com/docs/q-how-do-i-create-an-audience.md)
- [How can I cancel my subscription?](https://help.peelinsights.com/docs/cancel-account.md): Looking to cancel your Peel subscription? We'd hate to see you go - but here's how to do it...
- [Subscription Integrations Data Handling Requirements](https://help.peelinsights.com/docs/subscription-integrations-data-handling-requirements.md): Peel's Subscription Integration data handling requirements -- best practices to have accurate & clean data.
- [Download the data analysis!](https://help.peelinsights.com/docs/download-csvs.md): Download the data into CSVs.