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Documentation
⭐ Introduction to Peel
Initial Setup
Support Center
Features
Annotations
Attribution
Orders by Channel
Payback Period
Revenue by Channel
New Revenue by Channel
Returning Revenue by Channel
Audiences
Audiences Overview & Page Breakdown
Audience Overlap
Audience Filters
Audience Traits
Downloading Audience Data
How to Send an Audience to Klaviyo
How to Send an Audience to Attentive
How to Send an Audience to Facebook
How do I read an Audience dashboard?
COGS - Costs of Goods Sold
Cohort Summary on Dashboard
Combined Cohorts
Custom Segments
Daily Report
Customize the Daily Reports
Dashboards
Read Only Dashboards
Scheduling Dashboards via Email and Slack
The Multi-Metric Widget
Drill Downs
Explore
Exports
Goals
Magic Dash
Questions to ask the Magic Dash
Magic Dash FAQs
Multi Touch Attribution Segments
What is Multi-Touch Attribution?
Definitions
Examples
Multiple Stores
Peel Segments
Segments
Metafields
Single Cohort View
Product Options
Peel Slices
RFM Analysis & Home Page
Template Library
Time Comparison
Weekly & Quarterly Cohorts
Customer, Product & Order Tags
Metrics (Detailed)
Cohort Analysis
Cohort Analysis Metrics
Cohorts Retention
Customers per Count of Days with Order
Customers Returning Rate
Customers per Number of Orders
Days since First Order
Number of Orders per Month
Repeat Orders Rate per Cohort
Repurchase Rate
Cohorts Revenue
Cohort AOV per Month
Customer Lifetime Value
Customer Lifetime Value Growth Rate
Discounts by Cohort
Gross Margin Amount
Gross Margin Rate
Gross Sales by Cohort
LTV by Cohort
LTV by Customer
Lifetime Revenue by Cohort
Lifetime Revenue by Customer
Net Sales Per Customer
Refunds by Cohort
Gross Sales per Customer
Cost
Cost
Discounts
Shipping Fees
Customers
Marketing Analysis
Marketing Metrics
Ad Clicks
Ad Impressions
Ad Spend
CAC
Conversions
Cost Per Acquisition (CPA)
Cost Per Session
LTV to CAC Ratio
ROAS
ROI
Marketing Performance Analysis
Marketing Performance Metrics
Orders
AOV
AOV (Gross)
AOV (Net)
Orders
Quantity Per Order
Products Sold
Product Analytics
Market Basket Analysis
Customer Purchasing Journey
Profit
Purchases
Revenue
Revenue
Subscription Platform Integrations
Subscriptions
Subscription Cohorts
Transactions
Integrations (Detailed)
API Documentation
Amazon Ads
Fairing (formerly EnquireLabs)
Google & Facebook & Tiktok Ads
Facebook Error: Two Factor Authentication Required
Klaviyo
Kno
Pinterest
Recharge Payments
Cancellation Reason
Smartrr
Slack
Skio
Google Analytics 4
FAQs
Getting Started with Peel
Security and Privacy
What are your sub-processors, as defined by the GDPR?
Acquisition
How can I see how many new customers we acquire each month?
Amazon FAQs
Does the Peel connection with Amazon understand if a customer is the same in both platforms?
Are we able to sort our Amazon data using Fulfilled by Amazon (FBA) or Fulfilled by Merchant (FBM) segments?
Audiences
What is an Audience?
Attribution FAQs
What is Multi-Touch Attribution?
Where is Peel collecting Attribution data from?
Can you give me a quick overview of what Multi-touch Attribution is?
What is the difference between Multi-touch Attribution and other types of Attribution models?
Cohorts
What Cohort Analysis reports should we start with?
How to read a Lifetime Value (LTV) by Cohort?
What are the differences between Month-over-Month (MoM) Retention and Customer Retention by Cohort and Orders per Month?
COGS, Discounts, Refunds, Shipping, Taxes
How do COGS work on Peel?
How does Peel attribute Refunds?
Which metrics factor in Returns, Shipping and Taxes?
Where are any Discount Codes handled in Peel?
How does Peel handle Discounts + Refunds?
General + Account
Our data could use some organization, can Peel help me?
How long will it take for my data to load?
How can I cancel my subscription?
Integrations
Why does my Google Analytics data show that my page had more User visits than Sessions?
LTV + Revenue
What is the Revenue source from Shopify that you are using for Revenue and Cohort metrics?
How to read a Lifetime Value (LTV) by Cohort?
Does Lifetime Revenue (LTR) include Returns?
One-Time Purchasers
How can I find One-Time Purchasers to Subscribers in Peel?
How do I find the percentage of customers that made a One-Time Purchase?
How can I find differences between One-Time Purchasers and Subscribers?
Retention + Repurchase
What is the difference between Retention Rate and Repurchase Rate?
What is the difference between Customer Returning Rate vs. Customer Repurchase Rate vs. Repeat Orders Rate per Cohort
What is the difference between Month-over-Month (MoM) Retention and Customer Retention by Cohort and Orders per Month?
Slack, Email, Messaging
Is it possible to have our Daily Insights Report sent to a private Slack channel?
Subscription + Non-Subscription Data
How do I find the percentage of customers that made a one-time purchase?
How can I find differences between One-Time Purchasers and Subscribers?
How do I calculate Returning Customer Rate for Non-Subscribers?
What is the Average Time Between Purchases for a given Subscription Cohort?
Subscription Integrations Data Handling Requirements
Workflows, Tips, and Best Practices
Can you explain why these two Cohorts have different percentages between months?
What Cohort Analysis reports should we start with?
What are the go-to Segments to dig into?
How do COGS work on Peel?
My data could use some cleanup and organization - can you help me?
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