New Filter in Audiences - Top N% of Customers by Lifetime Revenue

This new filter within Audiences allows you to capture a specific percentage of your customers by LTR.

For example - You can use this to find the top 10% (top decile) of your customers. You can then find out their stats - AOV, LTR, order frequency, & all the traits (as shared above). You can repeat this 10 times to get all customers placed in 10 groups and compare them, or just use the bottom 10%, if that’s what you’re curious about.

You can combine this filter with all the other Audience filters – so add in the top 10% of customers by LTR who had Product A in their first order and came from X source/campaign.