How many users saw my ad?
Ad Impressions indicate how many users have viewed a specific post or advertisement. While impressions only indicate that a user has seen an ad, as opposed to interacted with it (like an Ad Click), impressions can still be used as a measure of tracking brand awareness and general popularity.
It's important to note that Ad Impressions are reported by each respective marketing platform, and that they can be calculated differently platform to platform.
Updated 9 months ago