Customers

Report	Description
ARPC	Sum of revenue for past 30 days divided by number of unique active customers
Customers	Number of users, by signup date, who have placed at least one order.
Customers per month	Number of customers, new and returning, who placed an order each month.
MoM Retention	Percentage of customers not lost between two periods of time
Users	Number of users, by signup date, even if they never placed any order.