Customers

Report

Description

ARPC

Sum of revenue for past 30 days divided by number of unique active customers

Customers

Number of users, by signup date, who have placed at least one order.

Customers per month

Number of customers, new and returning, who placed an order each month.

MoM Retention

Percentage of customers not lost between two periods of time

Users

Number of users, by signup date, even if they never placed any order.