Customers

Report

Description

ARPC

The average amount of revenue earned from customers, specifically looking at the trailing 30 days

ARPC = Total Revenue for Trailing 30 Days / Total Number of Unique Active Customers

New Customer Sign-ups

The total count of new users that signed up and created accounts, that proceeded to place at least 1 order. The count of users is attributed to the signup date.

Customers per Month

The total number of unique customers that placed orders in a given time period

MoM Retention

The percentage of customers from the previous 30-day period that continued to purchase, subscribe, or with a product in the last 30-day period

New Users Sign-ups

Number of users, by signup date, even if they never placed any order