For AI agents: visit https://help.peelinsights.com/llms.txt for an index of all pages formatted in Markdown and endpoints in OpenAPI.
| Report | Description |
|---|
| ARPC | The average amount of revenue earned from customers, specifically looking at the trailing 30 daysARPC = Total Revenue for Trailing 30 Days / Total Number of Unique Active Customers |
| New Customer Sign-ups | The total count of new users that signed up and created accounts, that proceeded to place at least 1 order. The count of users is attributed to the signup date. |
| Customers per Month | The total number of unique customers that placed orders in a given time period |
| MoM Retention | The percentage of customers from the previous 30-day period that continued to purchase, subscribe, or with a product in the last 30-day period |
| New Users Sign-ups | Number of users, by signup date, even if they never placed any order |
