Orders

Orders counts the total number of orders placed by customers within a selected time period. There is no limit to the number of orders that can be placed.

You can make the most out of your Order-related data by implementing Order Tags within Shopify, which allow you to categorize and organize order types that come into your site. This not only helps practical logistics like shipping, sourcing, and inventory management, but it also allows you to easily dig into your sales data if you have the right tools in place.

More info on Order Tags can be found here.

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New Orders vs Returning Orders

• New Orders represents the number of orders placed by new customers making first-time purchases

• Returning Orders represents the number of orders placed by returning customers making repeat purchases