Customer Lifetime Value Growth Rate

What is the rate of LTV growth for each respective customer cohort?

Lifetime value is an essential metric that helps you to optimize your marketing budget and set goals regarding your customer acquisition costs. The Customer Lifetime Value Growth Rate tells you the rate of growth for each cohort's respective LTV. This metric compares Customer Lifetime Value for the initial month that customers were acquired with the current CLTV of their cohort and returns the difference expressed as a percentage.