Market Basket Analysis

Market Basket Analysis tells the story of what products people buy together.

Market Basket Analysis - tells you what your customers are buying together. What are all the combinations of products that make up the orders. 💡

This is the way to find out the combinations of orders that make up your highest volume or orders & revenue.
Are people buying more of product A + product B or product B + product C, etc.
This analysis will uncover associations between items!

You can use it to answer questions such as:

  • What are customers buying in their orders?
  • Are the upsells you are testing working?
  • Should you be making product bundles?
  • What packaging should you optimize for?

Market Basket Table

for example ---

Accessing the Market Basket Analysis

To access the Market Basket Analysis slice:

  1. Navigate to the left side menu to the Product Analytics category.
  2. Click on Market Basket Analysis.

Functionalities and Options

  • Pick a date range for the table
  • Search the entire table for specific products
  • Add the table to a report or dashboard

Table Definitions

Number of OrdersThe number of orders placed each day.
New OrdersThe number of first-time orders placed each day.
Returning OrdersThe number of repeat orders placed each day.
New SalesSum of revenue on first-time orders = gross sales - discounts - returns + taxes + shipping charges.
Returning SalesSum of revenue on repeat orders = gross sales - discounts - returns + taxes + shipping charges.
Gross SalesSum of gross sales = product price x quantity (before taxes, shipping, discounts, and returns).
Net SalesNet sales does not include shipping charges or taxes. It will be a positive number for a sale on the date that an order was placed, and a negative number for a return on the date that an order was refunded.

Feedback and Comments?

We'd love to hear your experience with our new product analysis feature. Let us know! [email protected].

What’s Next