Market Basket Analysis

Market Basket Analysis - tells you what your customers are buying together. What are all the combinations of products that make up the orders. 💡

This is the way to find out the combinations of orders that make up your highest volume or orders & revenue.
Are people buying more of product A + product B or product B + product C, etc.
This analysis will uncover associations between items!

You can use it to answer questions such as:

What are customers buying in their orders?
Are the upsells you are testing working?
Should you be making product bundles?
What packaging should you optimize for?

Market Basket Table

for example

Accessing the Market Basket Analysis

To access the Market Basket Analysis slice:

Navigate to the left side menu to the Essentials
Click on Market Basket Analysis.

Functionalities and Options

Pick a date range for the table
Exclude Free
Include single item
Type. For example: variant, product type, etc.
Audience
Discount
Source medium
Add to the dashboard, share and export

Table Definitions

Metric	Description
Total Orders	The number of orders placed each day.
New Orders	The number of first-time orders placed each day.
Returning Orders	The number of repeat orders placed each day.
AOV	Average amount spent by customers on each order placed
New Sales	Sum of revenue on first-time orders = gross sales - discounts - returns + taxes + shipping charges.
Returning Sales	Sum of revenue on repeat orders = gross sales - discounts - returns + taxes + shipping charges.
Gross Sales	Sum of gross sales = product price x quantity (before taxes, shipping, discounts, and returns).
Net Sales	Net sales does not include shipping charges or taxes. It will be a positive number for a sale on the date that an order was placed, and a negative number for a return on the date that an order was refunded.

Feedback and Comments?

We'd love to hear your experience with our new product analysis feature. Let us know! [email protected].