Orders

Order metrics explained

ReportDescription
AOVAverage order value using Total Sales divided by the Number of Orders
AOV (Net)Average order value using Net Sales divided by the Number of Orders
AOV (New)Average amount spent by new customers when placing first-time orders.

AOV (New) = Total Sales from first-time customers / Orders from first-time customers.

Total Sales = Gross Sales - Discounts - Returns + Taxes + Shipping Charges
AOV (Returning)Average amount spent by returning customers that have previously placed at least one order. This is not their first order.

AOV (Returning) = Total Sales from returning customers / Orders from returning customers.

Total Sales = Gross Sales - Discounts - Returns + Taxes + Shipping Charges"
AOV (Gross)Average order value using Gross Sales divided by the Number of Orders
AOV Gross New CustomerGross average amount spent each time a new customer places an order.
AOV Gross Returning CustomerGross average amount spent each time a returning customer places an order.
AOV (Net New)Average amount spent by new customers when placing first-time orders, using Net Sales divided by the Number of Orders
AOV (Net Returning)Average amount spent by returning customers that have previously placed at least one order, using Net Sales divided by the Number of Orders
New OrdersThe number of orders placed by new customers making first-time purchases
OrdersOrders is a count of the total number of orders placed within a selected time period
Products SoldThe total number of products sold within a selected time period. This metric can only be segmented using product dimensions.
Products Sold (Subscriptions)The total number of products sold through subscription orders. This metric can only be segmented using product dimensions.
Products Sold (Transactional)Transactional orders are placed on a "one-off" basis and unlike Subscription Orders, there is no guarantee that the customer will place any additional orders in the future. This metric is a count of the total number of products sold via transactional orders.
Quantity per OrderAverage number of products per order. Quantity per Order = Number of Products Sold / Number of Orders
Returning OrdersThe number of orders placed by returning customers

📘

In This Section