Orders

Order metrics explained

Report

Description

AOV

Average order value using Total Sales divided by the Number of Orders

AOV (Net)

Average order value using Net Sales divided by the Number of Orders

AOV (New)

Average amount spent by new customers when placing first-time orders.

AOV (New) = Total Sales from first-time customers / Orders from first-time customers.

Total Sales = Gross Sales - Discounts - Returns + Taxes + Shipping Charges

AOV (Returning)

Average amount spent by returning customers that have previously placed at least one order. This is not their first order.

AOV (Returning) = Total Sales from returning customers / Orders from returning customers.

Total Sales = Gross Sales - Discounts - Returns + Taxes + Shipping Charges"

AOV (Gross)

Average order value using Gross Sales divided by the Number of Orders

AOV Gross New Customer

Gross average amount spent each time a new customer places an order.

AOV Gross Returning Customer

Gross average amount spent each time a returning customer places an order.

AOV (Net New)

Average amount spent by new customers when placing first-time orders, using Net Sales divided by the Number of Orders

AOV (Net Returning)

Average amount spent by returning customers that have previously placed at least one order, using Net Sales divided by the Number of Orders

New Orders

The number of orders placed by new customers making first-time purchases

Orders

Orders is a count of the total number of orders placed within a selected time period

Products Sold

The total number of products sold within a selected time period. This metric can only be segmented using product dimensions.

Products Sold (Subscriptions)

The total number of products sold through subscription orders. This metric can only be segmented using product dimensions.

Products Sold (Transactional)

Transactional orders are placed on a "one-off" basis and unlike Subscription Orders, there is no guarantee that the customer will place any additional orders in the future. This metric is a count of the total number of products sold via transactional orders.

Quantity per Order

Average number of products per order. Quantity per Order = Number of Products Sold / Number of Orders

Returning Orders

The number of orders placed by returning customers