Orders

Order metrics explained

Report

Description

AOV

Average amount spent each time a customer places an order.

AOV (Net)

Average net sales amount per order.

AOV (new)

Average amount spent per new order for new customers.

AOV (returning)

Average amount spent each time a returning customer places a order.

AOV Gross

Gross average amount spent per order.

AOV Gross New Customer

Gross average amount spent each time a new customer places an order.

AOV Gross Returning Customer

Gross average amount spent each time a returning customer places an order.

AOV Net New Customer

Average amount spent each time a new customer places an order.

AOV Net Returning Customer

Average amount spent each time a returning customer places an order.

New Orders

The number of first-time orders placed each day.

Orders

The number of orders placed each day.

Products Sold

Number of products sold each day. This metric can only be segmented using product dimensions.

Products Sold Subscriptions

Number of products sold each day through subscription orders. This metric can only be segmented using product dimensions.

Products Sold Transactional

Number of products sold each day through transactional orders outside of subscriptions. This metric can only be segmented using product dimensions.

Quantity per Order

Average quantity of products per order.

Returning Orders

The number of repeat orders placed each day.