Cohorts Revenue

Report	Description
Cohort AOV per Month	Average Order Value (AOV) per cohort by month
Customer Lifetime Value Growth Rate	The growth rate in customer lifetime value from the first month. CLTV Growth Rate is calculated based on the first cohort months value, not the prior month.
Discounts by Cohort	Total discounts from the customers in a cohort
Gross Margin Amount	Gross margin is the amount profit from the customers in a cohort (non-cumulative)
Gross Margin Rate	Gross margin rate is the amount profit divided by total sales each month (non-cumulative)
Gross Sales by Cohort	Gross revenue earned from customers within each cohort (before taxes, shipping, discounts, and returns), segmented by number of months since first order
LTV by Cohort	LTV is the lifetime profit from the customers in a cohort (cumulative)
LTV by Customer	Average lifetime profit per customers in a cohort (cumulative)
Lifetime Revenue by Cohort	Total lifetime revenue from the customers in a cohort
Lifetime Revenue by Customer	Average lifetime amount spent by customers in each respective cohort Lifetime Revenue = (Net Sales + Shipping Revenue + Tax) divided by customers in cohort
Net Sales Per Customer (cumulative)	Average amount of cumulative monthly revenue earned from customers within each respective cohort
Net Sales Per Customer (non-cumulative)	Average amount of non-cumulative monthly revenue earned from customers within each respective cohort
Refunds by Cohort	Total sum of refunds extended to customers within each cohort

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