Cohorts Revenue

Report

Description

Cohort AOV per Month

Average Order Value (AOV) per cohort by month.

Discounts by Cohort

Total discounts from the customers in a cohort

Gross Margin Amount

Gross margin is the amount profit from the customers in a cohort. (non-cumulative)

Gross Margin Rate

Gross margin rate is the amount profit divided by total sales each month. (non-cumulative)

LTV by Cohort

LTV is the lifetime profit from the customers in a cohort. (cumulative)

LTV by Customer

Average lifetime profit per customers in a cohort. (cumulative)

Lifetime Revenue by Cohort

Total lifetime revenue from the customers in a cohort.

Lifetime Revenue by Customer

Average lifetime revenue per customers in a cohort.

Refunds by Cohort

Total refunds from the customers in a cohort.

📘

In this section