Cohorts Revenue

Report

Description

Cohort AOV per Month

Average Order Value (AOV) per cohort by month

Customer Lifetime Value Growth Rate

The growth rate in customer lifetime value from the first month. CLTV Growth Rate is calculated based on the first cohort months value, not the prior month.

Discounts by Cohort

Total discounts from the customers in a cohort

Gross Margin Amount

Gross margin is the amount profit from the customers in a cohort (non-cumulative)

Gross Margin Rate

Gross margin rate is the amount profit divided by total sales each month (non-cumulative)

Gross Sales by Cohort

Gross revenue earned from customers within each cohort (before taxes, shipping, discounts, and returns), segmented by number of months since first order

LTV by Cohort

LTV is the lifetime profit from the customers in a cohort (cumulative)

LTV by Customer

Average lifetime profit per customers in a cohort (cumulative)

Lifetime Revenue by Cohort

Total lifetime revenue from the customers in a cohort

Lifetime Revenue by Customer

Average lifetime amount spent by customers in each respective cohort

Lifetime Revenue = (Net Sales + Shipping Revenue + Tax) divided by customers in cohort

Net Sales Per Customer (cumulative)

Average amount of cumulative monthly revenue earned from customers within each respective cohort

Net Sales Per Customer (non-cumulative)

Average amount of non-cumulative monthly revenue earned from customers within each respective cohort

Refunds by Cohort

Total sum of refunds extended to customers within each cohort

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