Revenue

Sales report analysis

Report

Descriptions

Demand Sales

Gross sales minus discounts.

Gross Sales

Sum of gross sales = product price x quantity (before taxes, shipping, discounts, and returns).

Gross Sales - New

Sum of gross sales from only new customers

Gross Sales - Returning

Sum of gross sales from only returning customers

Growth Rate

Percentage of the difference in revenue from one month to another.

Net Sales

Net sales does not include shipping charges or taxes. It will be a positive number for a sale on the date that an order was placed, and a negative number for a return on the date that an order was refunded.

Equates to gross sales - discounts - returns.

Net Sales With Shipping

Net sales plus shipping charges but excluding taxes. It will be a positive number for a sale on the date that an order was placed, and a negative number for a return on the date that an order was refunded.

Net Sales – New customers

Net sales does not include shipping charges or taxes. It will be a positive number for a sale on the date that an order was placed, and a negative number for a return on the date that an order was refunded.

Net Sales – Returning customers

Net sales does not include shipping charges or taxes. It will be a positive number for a sale on the date that an order was placed, and a negative number for a return on the date that an order was refunded.

New Sales

Sum of revenue on first-time orders = gross sales - discounts - returns + taxes + shipping charges.

Pacing Sales

Pacing of revenue per month or quarter.

Returning Sales

Sum of revenue on repeat orders = gross sales - discounts - returns + taxes + shipping charges.

Shipping Revenue

Sum of shipping = shipping charges - shipping discounts - refunded shipping amounts.

Total Sales

Sum of revenue = gross sales - discounts - returns + taxes + shipping charges.

Source: https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/sales-report