Revenue

Sales report analysis

ReportDescriptions
Demand SalesGross sales minus discounts.
Gross SalesSum of gross sales = product price x quantity (before taxes, shipping, discounts, and returns).
Gross Sales - NewSum of gross sales from only new customers
Gross Sales - ReturningSum of gross sales from only returning customers
Growth RatePercentage of the difference in revenue from one month to another.
Net SalesNet sales does not include shipping charges or taxes. It will be a positive number for a sale on the date that an order was placed, and a negative number for a return on the date that an order was refunded.

Equates to gross sales - discounts - returns.
Net Sales With ShippingNet sales plus shipping charges but excluding taxes. It will be a positive number for a sale on the date that an order was placed, and a negative number for a return on the date that an order was refunded.
Net Sales – New customersNet sales does not include shipping charges or taxes. It will be a positive number for a sale on the date that an order was placed, and a negative number for a return on the date that an order was refunded.
Net Sales – Returning customersNet sales does not include shipping charges or taxes. It will be a positive number for a sale on the date that an order was placed, and a negative number for a return on the date that an order was refunded.
New SalesSum of revenue on first-time orders = gross sales - discounts - returns + taxes + shipping charges.
Pacing SalesPacing of revenue per month, quarter, year.
Returning SalesSum of revenue on repeat orders = gross sales - discounts - returns + taxes + shipping charges.
Shipping RevenueSum of shipping = shipping charges - shipping discounts - refunded shipping amounts.
Total SalesSum of revenue = gross sales - discounts - returns + taxes + shipping charges.

Source: https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/sales-report