For AI agents: visit https://help.peelinsights.com/llms.txt for an index of all pages formatted in Markdown and endpoints in OpenAPI.
| Metrics | Definitions |
|---|
| Refunds | The sum of the value of goods returned by customers or refunded. |
| Total Sales | Sum of revenue = gross sales - discounts - returns + taxes + shipping charges |
| Total Sales from New Customers | Sum of revenue on first-time orders = gross sales - discounts - returns + taxes + shipping charges |
| Total Sales from Returning Customers | Sum of revenue on repeat orders = gross sales - discounts - returns + taxes + shipping charges |
| Revenue Growth Rate | Percentage of the difference in revenue from one month to another. |
| Daily Shipping Revenue | Sum of shipping = shipping charges - shipping discounts - refunded shipping amounts" |
| Daily Shipping Costs | Sum of all shipment label purchased by the company. |
| Shipments | The number of shipment labels purchased each day. |
MRR
Monthly Recurring Revenue | A normalized measure of a business' predictable revenue that it expects to earn each month from all active subscriptions on any given date |
| New Users | |
| New Customers | |
| New Orders | Number of first orders (only 1 per customers) on day of first order |
| Gross Profit Margin | = (Gross Sales - COGS) / Gross Sales |
| ROI | ROI, is the total profit divided by advertising costs. For each $ spent on ads it shows how much are you getting. $1 = 100% |
