Refunds | The sum of the value of goods returned by customers or refunded. |
Total Sales | Sum of revenue = gross sales - discounts - returns + taxes + shipping charges |
Total Sales from New Customers | Sum of revenue on first-time orders = gross sales - discounts - returns + taxes + shipping charges |
Total Sales from Returning Customers | Sum of revenue on repeat orders = gross sales - discounts - returns + taxes + shipping charges |
Revenue Growth Rate | Percentage of the difference in revenue from one month to another. |
Daily Shipping Revenue | Sum of shipping = shipping charges - shipping discounts - refunded shipping amounts" |
Daily Shipping Costs | Sum of all shipment label purchased by the company. |
Shipments | The number of shipment labels purchased each day. |
MRR
Monthly Recurring Revenue | A normalized measure of a business' predictable revenue that it expects to earn each month from all active subscriptions on any given date |
New Users | |
New Customers | |
New Orders | Number of first orders (only 1 per customers) on day of first order |
Gross Profit Margin | = (Gross Sales - COGS) / Gross Sales |
ROI | ROI, is the total profit divided by advertising costs. For each $ spent on ads it shows how much are you getting. $1 = 100% |
