New Revenue by Channel
Revenue by Channel New tells you where your revenue is coming from on first time orders. It is the total sales (gross sales - discounts - returns + taxes + shipping charges) attributed by each marketing channel.
This will only be available if you connect your ad spend accounts to Peel.
Filters you can use on the chart:
- Order Type: New customers, returning customers, or both combined (all)
- Attribution Model
- Linear: a multi-touch attribution that takes into account all events or touchpoints along the customer journey
- First Touch: customers' first ever visit to the site
- Last Touch: the latest visit the customer makes before the purchase
- UTM Source: The
utm_source
URL parameter of the session if one was defined in the original link. ex. facebook, google - UTM Campaign: The
utm_campign
URL parameter of the session if one was defined in the original link. You can have UTM campaigns that run on multiple platforms - Grouping: Group the data daily, weekly, or monthly
Channel Definitions
- Text Messaging
- UTM source = 'postscript', 'attentive', ‘smsbump’, ‘yotpo’
- UTM medium = 'text', ‘text-message’, ‘sms’
- Instagram Paid
- Shopify source = 'Instagram'
- referrer contains = 'instagram.com'
- UTM source = 'instagram', 'Instagram'
- UTM medium = "paidsocial", "paid-social", "paid_social", "Paid Social", “paid|social”, "cpc", "ppc”, "PaidSocial", "CPC", "cpm", "CPM", "paid"
- Instagram Organic
- Shopify source = 'Instagram'
- referrer contains = 'instagram.com'
- UTM source = 'instagram', 'Instagram'
- Facebook Paid
- Shopify source = 'Facebook'
- referrer contains 'facebook.com'
- UTM source = "facebook", "Facebook"
- UTM medium = "paidsocial", "paid-social", "paid_social", "Paid Social", “paid|social”, "cpc", "ppc”, "PaidSocial", "CPC", "cpm", "CPM", "paid"
- Facebook Organic
- Shopify source = 'Facebook'
- referrer contains 'facebook.com'
- UTM source = "facebook", "Facebook"
- Pinterest
- Shopify source = 'Pinterest'
- referrer contains 'pinterest.com'
- UTM source = "pinterest", "Pinterest"
- Youtube
- Shopify source contains 'youtube'
- referrer contains 'youtube.com'
- Twitter
- referrer contains "/t.co"
- TikTok Paid
- Shopify source = 'TikTok'
- referrer contains = 'tiktok.com'
- UTM source = "tiktok", "Tiktok", "TikTok"
- medium = "paidsocial", "paid-social", "paid_social", "Paid Social", “paid|social”, "cpc", "ppc”, "PaidSocial", "CPC", "cpm", "CPM", "paid"
- TikTok Organic
- source = 'TikTok'
- source contains = 'tiktok.com'
- UTM source = "tiktok", "Tiktok", "TikTok"
- Snapchat Paid
- Shopify source = 'Snapchat'
- referrer contains = 'snapchat.com'
- UTM source = "snapchat", "Snapchat"
- UTM medium = "paidsocial", "paid-social", "paid_social", "Paid Social", “paid|social”, "cpc", "ppc”, "PaidSocial", "CPC", "cpm", "CPM", "paid"
- Snapchat Organic
- Shopify source = 'Snapchat'
- referrer contains = 'snapchat.com'
- UTM source = "snapchat", "Snapchat"
- Referral
- UTM medium = 'referral'
- UTM source = 'referral'
- Paid Search
- UTM source = 'adwords'
- UTM medium = 'cpc', 'ppc', 'paidsearch', "PaidSearch", "CPC", "PPC"
- referrer contains "googleadservices"
- Affiliate
- UTM source = "affiliate", "affiliates", "impact", "shareasale", "pepperjam", "awin"
- UTM medium = 'affiliate', 'affiliates', 'aff'
- Email
- Shopify source = 'email'
- UTM source = 'email'
- UTM medium contains 'email'
- Referrer = "com.google.android.gm" (Gmail app on Android)
- Online Advertising
- UTM medium = 'cpv', 'cpa', 'cpp', 'content-text', 'display', 'cpm', 'banner'
- Organic Search
- Shopify source = 'Google', 'Bing', 'Yahoo', 'DuckDuckGo'
- referrer contains 'bing.com'
- referrer contains 'duckduckgo.com'
- referrer contains 'search.yahoo.com'
- Shop App
- referrer contains 'shop.app'
- referrer contains 'pay.shopify.com'
- Direct
- Shopify source = 'direct'
- Offline
- All orders with no web sessions (subscriptions, draft orders, admin, etc.)
- Other / Unknown
- Everything else we couldn't identify with the rules above
Updated 4 months ago