Purchases
How often a typical customer goes before making a repeat purchase.
Report | Descriptions |
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Purchase Frequency | The average number of purchases per customer in the last rolling year. Number of orders in past 365 days/ number of unique customers in past 365 days. |
Time Between Purchases | The average number of days a customer takes between making two purchases when looking at the past 365 days. TBP= 365/(Number of orders in past 365 days/ number of unique customers in past 365 days) The Time Between Purchases segmentation only include customers whose first purchase was made with that segment, for example a specific product or from a specific state. You can toggle for |
Days since First Order is a more detailed cohort analysis metric to look into if interested in these reports.
Updated 20 days ago