|Purchase Frequency||The average number of purchases per customer in the last rolling year.|
Number of orders in past 365 days/ number of unique customers in past 365 days.
|Time Between Purchases||The average number of days a customer takes between making two purchases when looking at the past 365 days.|
TBP= 365/(Number of orders in past 365 days/ number of unique customers in past 365 days)
The Time Between Purchases segmentation only include customers whose first purchase was made with that segment, for example a specific product or from a specific state.
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Days since First Order is a more detailed cohort analysis metric to look into if interested in these reports.
Updated 9 months ago