Purchases

How often a typical customer goes before making a repeat purchase.

ReportDescriptions
Purchase FrequencyThe average number of purchases per customer in the last rolling year.

Number of orders in past 365 days/ number of unique customers in past 365 days.
Time Between PurchasesThe average number of days a customer takes between making two purchases when looking at the past 365 days.

TBP= 365/(Number of orders in past 365 days/ number of unique customers in past 365 days)

The Time Between Purchases segmentation only include customers whose first purchase was made with that segment, for example a specific product or from a specific state.

You can toggle for 1+ purchases or 2+ purchases. This came about to be able to remove outliers (1+ purchases) who might have only purchased during a mega sale, so you can toggle by 2+ purchases to remove those one offs and not skew the data.

Days since First Order is a more detailed cohort analysis metric to look into if interested in these reports.


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