The sum of discounts redeemed on orders

This metric measures the total sum of discounts that have been redeemed by customers. All discount amounts are expressed as negative values.

Offering discounts to customers can have a large impact on both retention, as well as overall customer satisfaction and brand awareness. Segmenting your data by discount codes is an easy way to see what discount-based campaigns perform the best and drive the most revenue or best cohort LTV over time.