Recharge Payments

41 Subscription metrics created from data from your Recharge account.

The Recharge integration allows Peel to offer more granular subscription metrics by pulling data directly from Recharge so businesses can see the opportunities to increase revenues, grow LTV, retain customers, and reduce operating costs.

Peel offers over 100+ metrics that all can be segmented by our detection of subscribers vs. non subscribers. Even without integrating, Recharge customers will be able to use our "out of the box" subscriber/non subscriber segmentation to understand the value of their subscription businesses. But with a direct integration with Recharge, Peel offers a suite of 41 metrics across a bunch of product and Recharge segments specific to subscription businesses. Read on below for example of those subscription metrics.

How to Connect

Set up takes less than a minute - 2 clicks - first connect Shopify & then add the Recharge datasource permissions.

How to Connect:

  1. Go to your Peel account
  2. Login to Peel
  3. Go to Data > Datasources
  4. Select Recharge
  5. Enter Store URL & Connect

Then Peel starts downloading the data and processing it into analysis. It will take at least 12 hours.

Manual Connection: (if needed)

  1. Login to your Recharge Admin Portal provided by a Recharge admin.
  2. Navigate to Integrations > API Tokens
  3. Click Create an API Token to generate a new read access token for your store.
  4. Send to Peel via chat or [email protected] so we can manually create a connection for you.



  1. Active Subscribers
  2. Active Subscriptions
  3. Churned Subscribers
  4. Churned Subscriptions
  5. Duration of Active Subscriptions
  6. Duration of Active Subscribers
  7. Duration of Churned Subscriptions
  8. Duration of Churned Subscribers
  9. MRR
  10. Subscribers Churn Rate daily/weekly/monthly
  11. Subscribers Growth Rate daily/weekly/monthly
  12. Subscriptions Churn Rate daily/weekly/monthly
  13. Subscriptions Growth Rate daily/weekly/monthly
  14. Net Sales - Subscribers
  15. Net Sales - New Subscribers
  16. Net Sales - Existing Subscribers
  17. New Subscribers
  18. New Subscriptions
  19. Total Sales (subscribers)
  20. Subscription Revenue Rate

Subscription Cohorts

  1. Active Subscriptions per Cohort
  2. Active Subscribers per Cohort
  3. Cumulative MRR per Subscription
  4. Cumulative MRR per Subscriber
  5. Earned Profit per Subscribers Cohort
  6. Earned Profit per Subscriber
  7. Earned Profit per Subscription
  8. Earned Profit per Subscription Cohort
  9. LTV per Subscriber
  10. LTV per Subscriber Cohort
  11. LTV per Subscription
  12. LTV per Subscription Cohort
  13. MRR per Active Subscription
  14. MRR per Active Subscriber
  15. MRR per Subscribers Cohort
  16. MRR per Subscriptions Cohort

Subscription Activations

  1. Activation Rate
  2. Days to Activation
  3. New OTP Subscribers
  4. Rate of One-Time to Subscriber
  5. Subscribers Rate

All segmented by Locations (cities, countries, states), Products (Product Types, Products, SKUs, Variants, Vendors), Subscriptions (Cancellation Reason, Day of the Month, Day of the Week, Order Frequency, Pre-paid)

2543 2084

Value of the One Time Purchase to Subscription Metrics to Customers:

Many brands have two groups of customers - transaction/single purchase customers and subscription customers. One of their number one questions is between the behavior between those groups.  Once they know, there are heaps of actions they can take to nudge their customers to go on a subscription plan via a variety of experiments, and want to know—does this work? How many of those one-time purchasers become subscribers?

This suite of 4 new metrics look at the behavior of one-time purchasers who become subscribers and help you understand this type of customers behavior.

  • How many people make a one time purchase and then does it turn into a subscription?= New OTP Subscribers
  • What is the number of days between the first one-time purchase and the first subscription?= Days to Activation
  • When do you send campaigns to one-time purchasers to promote subscription?= Days to Activation, then Rate of One-time Subscriber & then New OTP Subscribers to see if the experiment increased the %
  • Are my subscribers subscribing and never purchasing things before or are majority of my customers one-time purchasers who then become subscribers?= Rate of One-time Subscriber
  • What is my total number of active subscriptions on any given day?= Active Subscriptions
  • What is the number of new subscribers? How many people are joining our subscription program?= New Subscribers
  • What is the number of one-time purchase customers becoming subscribers?= New OTP Subscribers

Subscription Reporting

One key difference between the way Recharge and Peel report subscriptions relates to subscriptions that are cancelled or inactivated on the same date they are created. Unlike Recharge, we don't include them as a part of our subscription count. For this reason, depending on customer behavior, you may notice that the subscription count reported by Peel appears lower than the numbers reported by Recharge.

Reach out to Peel via chat or [email protected] if you need any assistance or have questions.