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Documentation

  • ⭐ Introduction to Peel
    • Initial Setup
    • Product Updates
    • Support Center

Features

  • Annotations
  • Attribution
    • Orders by Channel
    • Payback Period
    • Revenue by Channel
    • New Revenue by Channel
    • Returning Revenue by Channel
  • Audiences
    • Peel Audiences Page Details
    • Audience Filters
    • Audience Traits
    • How to Send an Audience to Klaviyo
    • How to Send an Audience to Attentive
    • How to Send an Audience to Facebook
    • How do I read an Audience dashboard?
    • Downloading Audience Data
    • Black Friday Audiences
  • COGS - Costs of Goods Sold
  • Cohort Summary on Dashboard
  • Combined Cohorts
  • CSV Upload
  • Custom Segments
  • Daily Report
    • Customize the Daily Reports
  • Dashboards
    • Read Only Dashboards
    • Scheduling Dashboards via Email and Slack
    • The Multi-Metric Widget
  • Data Cleaning
    • Popular Filter Requests
    • Cross Domain Analysis
  • Drill Downs
  • Explore
  • Exports
  • Goals
  • Home Page & RFM Analysis
  • Market Basket Analysis
  • Multi Touch Attribution Segments
    • What is Multi-Touch Attribution?
    • Definitions
    • Examples
  • Multiple Stores
  • Peel Segments
    • Segments
    • Metafields
    • Single Cohort View
    • Product Options
  • Peel Slices
    • Adding Slices to Dashboards
  • Product Journey
  • The Daily Digest
    • The Peel Index
    • The Daily Insights
    • Daily Insights FAQs
  • Template Library
  • Time Comparison
  • Weekly & Quarterly Cohorts

Metrics (Detailed)

  • Cohort Analysis
  • Cohort Analysis Metrics
  • Cohorts Retention
    • Customers per Count of Days with Order
    • Customers Returning Rate
    • Customers per Number of Orders
    • Days since First Order
    • Number of Orders per Month
    • Orders per Customer
    • Repeat Orders Rate per Cohort
    • Repurchase Rate
  • Cohorts Revenue
    • Cohort AOV per Month
    • Customer Lifetime Value
    • Customer Lifetime Value Growth Rate
    • Discounts by Cohort
    • Gross Margin Amount
    • Gross Margin Rate
    • Gross Sales by Cohort
    • LTV by Cohort
    • LTV by Customer
    • Lifetime Revenue by Cohort
    • Lifetime Revenue by Customer
    • Net Sales Per Customer
    • Refunds by Cohort
    • Gross Sales per Customer
  • Cost
    • Cost
    • Discounts
    • Shipping Fees
  • Customers
  • Marketing Analysis
  • Marketing Metrics
    • Ad Clicks
    • Ad Impressions
    • Ad Spend
    • CAC
    • Conversions
    • Cost Per Acquisition (CPA)
    • Cost Per Session
    • LTV to CAC Ratio
    • ROAS
    • ROI
  • Marketing Performance Analysis
  • Marketing Performance Metrics
    • Paid Ads Metrics Reports
    • FB Signal Loss & Spend/Revenue Trend Reports
  • Orders
    • AOV
    • AOV (Gross)
    • AOV (Net)
    • Orders
    • Quantity Per Order
    • Products Sold
  • Profit
  • Purchases
  • Revenue
  • Revenue
  • Subscription Platform Integrations
  • Subscriptions
  • Subscription Activations
  • Subscription Cohorts
  • Transactions

Integrations (Detailed)

  • API Documentation
  • Amazon Ads
  • Amazon Seller Central
    • How to Connect to Amazon Seller Central
  • Awtomic
  • Bold Subscriptions
    • Bold Subscriptions Version 1
    • Bold Subscriptions Version 2
  • Fairing (formerly EnquireLabs)
  • Google Analytics
  • Google & Facebook & Tiktok Ads
    • Facebook Error: Two Factor Authentication Required
  • Klaviyo
  • Kno
  • Pinterest
  • Recharge Payments
    • Cancellation Reason
  • Smartrr
  • Slack
  • Skio
  • Google Analytics 4

FAQs

  • Getting Started with Peel
  • Security and Privacy
    • What are your sub-processors, as defined by the GDPR?
  • Amazon FAQs
    • Does the Peel connection with Amazon understand if a customer is the same in both platforms?
    • Are we able to sort our Amazon data using Fulfilled by Amazon (FBA) or Fulfilled by Merchant (FBM) segments?
  • Attribution FAQs
    • What is Multi-Touch Attribution?
    • Where is Peel collecting Attribution data from?
    • Can you give me a quick overview of what Multi-touch Attribution is?
    • What is the difference between Multi-touch Attribution and other types of Attribution models?
  • Cohorts
    • What Cohort Analysis reports should we start with?
    • How to read a Lifetime Value (LTV) by Cohort?
    • What are the differences between Month-over-Month (MoM) Retention and Customer Retention by Cohort and Orders per Month?
  • COGS, Discounts, Refunds, Shipping, Taxes
    • How do COGS work on Peel?
    • How does Peel attribute Refunds?
    • Which metrics factor in Returns, Shipping and Taxes?
    • Where are any Discount Codes handled in Peel?
    • How does Peel handle Discounts + Refunds?
  • General + Account
    • Our data could use some organization, can Peel help me?
    • How long will it take for my data to load?
  • Integrations
    • Why does my Google Analytics data show that my page had more User visits than Sessions?
  • LTV + Revenue
    • What is the Revenue source from Shopify that you are using for Revenue and Cohort metrics?
    • How to read a Lifetime Value (LTV) by Cohort?
    • Does Lifetime Revenue (LTR) include Returns?
  • One-Time Purchasers
    • How can I find One-Time Purchasers to Subscribers in Peel?
    • How do I find the percentage of customers that made a One-Time Purchase?
    • How can I find differences between One-Time Purchasers and Subscribers?
  • Retention + Repurchase
    • What is the difference between Retention Rate and Repurchase Rate?
    • What is the difference between Customer Returning Rate vs. Customer Repurchase Rate vs. Repeat Orders Rate per Cohort
    • What is the difference between Month-over-Month (MoM) Retention and Customer Retention by Cohort and Orders per Month?
  • Slack, Email, Messaging
    • Is it possible to have our Daily Insights Report sent to a private Slack channel?
  • Subscription + Non-Subscription Data
    • How do I find the percentage of customers that made a one-time purchase?
    • How can I find differences between One-Time Purchasers and Subscribers?
    • How do I calculate Returning Customer Rate for Non-Subscribers?
    • What is the Average Time Between Purchases for a given Subscription Cohort?
  • Subscription Integrations Data Handling Requirements
  • Workflows, Tips, and Best Practices
    • Can you explain why these two Cohorts have different percentages between months?
    • What Cohort Analysis reports should we start with?
    • What are the go-to Segments to dig into?
    • How do COGS work on Peel?
    • My data could use some cleanup and organization - can you help me?
    • Download the data analysis!
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Subscription Platform Integrations

Peel offers the most expansive suite of analysis for your subscription business.

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Metrics

Subscriptions
Subscription Cohorts
Subscription Activations

Integrations

  • Recharge Recharge Payments
  • Bold Bold Subscriptions
  • Smartrr Smartrr
  • Skio Skio
  • Awtomic Awtomic
  • Retextion

Updated 11 months ago

  • Table of Contents
    • Metrics
    • Integrations