Transactions

Metrics related to individual/one time/ non subscription purchases

ReportDescription
Net Sales (tx)Net sales does not include shipping charges or taxes. It will be a positive number for a sale on the date that an order was placed, and a negative number for a return on the date that an order was refunded.

Equates to gross sales - discounts - returns

From one time purchases - transactional customers. customers who are not subscribers
Net Sales – returning customers txFrom returning customers who make transactional not subscription purchases.
Net Sales – New customers txFrom new customers who make transactional not subscription purchases.
New Sales (tx)Total Sales = gross sales - discounts - returns + taxes + duties + shipping charges.
from individual / non subscription purchases from new customers customers.
Returning Sales (tx)Total Sales = gross sales - discounts - returns + taxes + duties + shipping charges.
from individual / non subscription purchases from returning customers.
Total Sales (tx)Total Sales = gross sales - discounts - returns + taxes + duties + shipping charges.
from individual / non subscription purchases.