Net Sales per Customer = (Gross Sales by cohort + Refunds by cohort + Discounts by cohort) / Number of Customers
Net Sales is a metric that tells businesses what their total sales are minus returns, allowances, and discounts. For example, if your store has gross sales of $150,000 for a given month minus $3,500 in discounts, $1,200 in allowances and $1,500 in returns, your net sales for that month are $143,800. Tracking your net sales is an important practice because it represents the bottom line of how you business is doing.
Net Sales Per Customer (cumulative) vs Net Sales Per Customer (non-cumulative)
For Net Sales Per Customer (cumulative), the values for each month are cumulative and represent the average total amount that a customer has spent by their nth month since placing their first order.
For Net Sales Per Customer (non-cumulative), the values for each month are non-cumulative and represent the average monthly amount that a customer spends during their nth month since placing their first order.
Updated 2 months ago