Revenue by Channel

Revenue by Channel tells you where your revenue is coming from. It is the total sales (gross sales - discounts - returns + taxes + shipping charges) attributed by each marketing channel.
This will only be available if you connect your ad spend accounts to Peel.

Filters you can use on the chart:

• Order Type: New customers, returning customers, or both combined (all)
• Attribution Model
  • Linear: a multi-touch attribution that takes into account all events or touchpoints along the customer journey
  • First Touch: customers' first ever visit to the site
  • Last Touch: the latest visit the customer makes before the purchase
• UTM Source: The utm_source URL parameter of the session if one was defined in the original link. ex. facebook, google
• UTM Campaign: The utm_campign URL parameter of the session if one was defined in the original link. You can have UTM campaigns that run on multiple platforms
• Grouping: Group the data daily, weekly, or monthly

Channel Definitions

• Text Messaging
  • UTM source = 'postscript', 'attentive', ‘smsbump’, ‘yotpo’
  • UTM medium = 'text', ‘text-message’, ‘sms’
• Instagram Paid
  • Shopify source = 'Instagram'
  • referrer contains = 'instagram.com'
  • UTM source = 'instagram', 'Instagram'
  • UTM medium = "paidsocial", "paid-social", "paid_social", "Paid Social", “paid|social”, "cpc", "ppc”, "PaidSocial", "CPC", "cpm", "CPM", "paid"
• Instagram Organic
  • Shopify source = 'Instagram'
  • referrer contains = 'instagram.com'
  • UTM source = 'instagram', 'Instagram'
• Facebook Paid
  • Shopify source = 'Facebook'
  • referrer contains 'facebook.com'
  • UTM source = "facebook", "Facebook"
  • UTM medium = "paidsocial", "paid-social", "paid_social", "Paid Social", “paid|social”, "cpc", "ppc”, "PaidSocial", "CPC", "cpm", "CPM", "paid"
• Facebook Organic
  • Shopify source = 'Facebook'
  • referrer contains 'facebook.com'
  • UTM source = "facebook", "Facebook"
• Pinterest
  • Shopify source = 'Pinterest'
  • referrer contains 'pinterest.com'
  • UTM source = "pinterest", "Pinterest"
• Youtube
  • Shopify source contains 'youtube'
  • referrer contains 'youtube.com'
• Twitter
  • referrer contains "/t.co"
• TikTok Paid
  • Shopify source = 'TikTok'
  • referrer contains = 'tiktok.com'
  • UTM source = "tiktok", "Tiktok", "TikTok"
  • medium = "paidsocial", "paid-social", "paid_social", "Paid Social", “paid|social”, "cpc", "ppc”, "PaidSocial", "CPC", "cpm", "CPM", "paid"
• TikTok Organic
  • source = 'TikTok'
  • source contains = 'tiktok.com'
  • UTM source = "tiktok", "Tiktok", "TikTok"
• Snapchat Paid
  • Shopify source = 'Snapchat'
  • referrer contains = 'snapchat.com'
  • UTM source = "snapchat", "Snapchat"
  • UTM medium = "paidsocial", "paid-social", "paid_social", "Paid Social", “paid|social”, "cpc", "ppc”, "PaidSocial", "CPC", "cpm", "CPM", "paid"
• Snapchat Organic
  • Shopify source = 'Snapchat'
  • referrer contains = 'snapchat.com'
  • UTM source = "snapchat", "Snapchat"
• Referral
  • UTM medium = 'referral'
  • UTM source = 'referral'
• Paid Search
  • UTM source = 'adwords'
  • UTM medium = 'cpc', 'ppc', 'paidsearch', "PaidSearch", "CPC", "PPC"
  • referrer contains "googleadservices"
• Affiliate
  • UTM source = "affiliate", "affiliates", "impact", "shareasale", "pepperjam", "awin"
  • UTM medium = 'affiliate', 'affiliates', 'aff'
• Email
  • Shopify source = 'email'
  • UTM source = 'email'
  • UTM medium contains 'email'
  • Referrer = "com.google.android.gm" (Gmail app on Android)
• Online Advertising
  • UTM medium = 'cpv', 'cpa', 'cpp', 'content-text', 'display', 'cpm', 'banner'
• Organic Search
  • Shopify source = 'Google', 'Bing', 'Yahoo', 'DuckDuckGo'
  • referrer contains 'bing.com'
  • referrer contains 'duckduckgo.com'
  • referrer contains 'search.yahoo.com'
• Shop App
  • referrer contains 'shop.app'
  • referrer contains 'pay.shopify.com'
• Direct
  • Shopify source = 'direct'
• Other / Unknown
  • Everything else we couldn't identify with the rules above