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Revenue by Channel

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Revenue by Channel tells you where your revenue is coming from. It is the total sales (gross sales - discounts - returns + taxes + shipping charges) attributed by each marketing channel.
This will only be available if you connect your ad spend accounts to Peel.

Filters you can use on the chart:

  • Order Type: New customers, returning customers, or both combined (all)
  • Attribution Model
    • Linear: a multi-touch attribution that takes into account all events or touchpoints along the customer journey
    • First Touch: customers' first ever visit to the site
    • Last Touch: the latest visit the customer makes before the purchase
  • UTM Source: The utm_source URL parameter of the session if one was defined in the original link. ex. facebook, google
  • UTM Campaign: The utm_campign URL parameter of the session if one was defined in the original link. You can have UTM campaigns that run on multiple platforms
  • Grouping: Group the data daily, weekly, or monthly

Channel Definitions

  • Text Messaging
    • UTM source = 'postscript', 'attentive', ‘smsbump’, ‘yotpo’
    • UTM medium = 'text', ‘text-message’, ‘sms’
  • Instagram Paid
    • Shopify source = 'Instagram'
    • referrer contains = 'instagram.com'
    • UTM source = 'instagram', 'Instagram'
    • UTM medium = "paidsocial", "paid-social", "paid_social", "Paid Social", “paid|social”, "cpc", "ppc”, "PaidSocial", "CPC", "cpm", "CPM", "paid"
  • Instagram Organic
    • Shopify source = 'Instagram'
    • referrer contains = 'instagram.com'
    • UTM source = 'instagram', 'Instagram'
  • Facebook Paid
    • Shopify source = 'Facebook'
    • referrer contains 'facebook.com'
    • UTM source = "facebook", "Facebook"
    • UTM medium = "paidsocial", "paid-social", "paid_social", "Paid Social", “paid|social”, "cpc", "ppc”, "PaidSocial", "CPC", "cpm", "CPM", "paid"
  • Facebook Organic
    • Shopify source = 'Facebook'
    • referrer contains 'facebook.com'
    • UTM source = "facebook", "Facebook"
  • Pinterest
    • Shopify source = 'Pinterest'
    • referrer contains 'pinterest.com'
    • UTM source = "pinterest", "Pinterest"
  • Youtube
    • Shopify source contains 'youtube'
    • referrer contains 'youtube.com'
  • Twitter
    • referrer contains "/t.co"
  • TikTok Paid
    • Shopify source = 'TikTok'
    • referrer contains = 'tiktok.com'
    • UTM source = "tiktok", "Tiktok", "TikTok"
    • medium = "paidsocial", "paid-social", "paid_social", "Paid Social", “paid|social”, "cpc", "ppc”, "PaidSocial", "CPC", "cpm", "CPM", "paid"
  • TikTok Organic
    • source = 'TikTok'
    • source contains = 'tiktok.com'
    • UTM source = "tiktok", "Tiktok", "TikTok"
  • Snapchat Paid
    • Shopify source = 'Snapchat'
    • referrer contains = 'snapchat.com'
    • UTM source = "snapchat", "Snapchat"
    • UTM medium = "paidsocial", "paid-social", "paid_social", "Paid Social", “paid|social”, "cpc", "ppc”, "PaidSocial", "CPC", "cpm", "CPM", "paid"
  • Snapchat Organic
    • Shopify source = 'Snapchat'
    • referrer contains = 'snapchat.com'
    • UTM source = "snapchat", "Snapchat"
  • Referral
    • UTM medium = 'referral'
    • UTM source = 'referral'
  • Paid Search
    • UTM source = 'adwords'
    • UTM medium = 'cpc', 'ppc', 'paidsearch', "PaidSearch", "CPC", "PPC"
    • referrer contains "googleadservices"
  • Affiliate
    • UTM source = "affiliate", "affiliates", "impact", "shareasale", "pepperjam", "awin"
    • UTM medium = 'affiliate', 'affiliates', 'aff'
  • Email
    • Shopify source = 'email'
    • UTM source = 'email'
    • UTM medium contains 'email'
    • Referrer = "com.google.android.gm" (Gmail app on Android)
  • Online Advertising
    • UTM medium = 'cpv', 'cpa', 'cpp', 'content-text', 'display', 'cpm', 'banner'
  • Organic Search
    • Shopify source = 'Google', 'Bing', 'Yahoo', 'DuckDuckGo'
    • referrer contains 'bing.com'
    • referrer contains 'duckduckgo.com'
    • referrer contains 'search.yahoo.com'
  • Shop App
    • referrer contains 'shop.app'
    • referrer contains 'pay.shopify.com'
  • Direct
    • Shopify source = 'direct'
  • Offline
    • All orders with no web sessions (subscriptions, draft orders, admin, etc.)
  • Other / Unknown
    • Everything else we couldn't identify with the rules above

Updated 5 months ago

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