Segmentation

Segment any of Peel's metrics to find extremely insightful data about the drivers of your business.

Explore hundreds of precomputed analyses and segments (SKU, Shipping locations, discount codes, attribution sources, subscription, products, etc.) to get a full picture of the best and worst-performing groups of customers.

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Go to Metric

If we had to tell you the top analysis that most customers find immediate value & "Ah-Ha" with Peel, it would be:

  • Repurchase Rate monthly cohort segmented by first product purchase. This will tell you if there is a product that was in the first product purchased that is enticing customers to come back more frequently.
  • LTV or Repurchase rate by discount codes (if tied to a campaign) to see what worked and what is enticing people to come back.

On the Customer -- segmentation used at anytime in the customer journey:

Segmentation on Customer object

Discount / No Discount

A customer segment that looks to see if your customers used a discount or not at anytime - first purchase of subsequent purchase.

Subscriber / Non-Subscriber Segment

Subscriber/non-subscribers is a customer segment looking at all orders for each customer. If any of them is a subscription order, then the customer is flagged as such. Otherwise, if none of them were a subscription order, the customer is a “non-subscriber”

Customer Tags

Customer

Are refreshed DAILY.
They are the best - as cohorts filtered by customer tags don't just look at the first order, they look at anyone with that tag, so they are extremely insightful.

We have seen brands use tags to identify loyalty program tiers, whether customers answered specific sections to a quiz, or a in person consult, were apart of a customer service outreach projects, loyal customers, etc. The creative options are endless and then you can use those subsets to answer the data questions you are after.

Peel surfaces tags as a segmentation option so that you can segment/filter any metric by them to get a look at a unique subset of your business.

Segmentation on Order object

Order tags

Order tags we only load daily, so if you fulfill later, we don’t update them. We have a setting to reload these datasets for a rolling few days though to catch the order tags. We assume most orders are fulfilled within 5 day. Let us know if you need a wider widow.

Product Tags

Are refreshed daily and an awesome way to regroup some of your SKUs. In the Cohorts, these are for only the customers first order.

Discount Code

The actual code. It is on the order. To understand the use of that discount throughout time. If the discount code is to segment a cohort analysis, then it is only on the first order.

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"No Data"

If you see a "No Data" when you segment it might be because it is not in the top 100 segment values.

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Tip

Daily Data Refresh - if you add a tag today, then it will appear tomorrow in your segment options.

Cohorts are refreshed daily and will capture tags added to historical data.

Linear Stats - we do not recompute, so if you add a tag to historical data and want it populated, please message us to rerun your historical stats so it will be visible.

Peel's Linear Metrics

The top segments are dynamic.