Cancellation Reason

Peel captures the Subscription cancellation reason from every subscription. It is loaded as a segment value, so is available to analyze across any segment.

2030 — Segment Value selection across any of 40+ Subscription Metrics

You can grab a total list of counted cancellations reasons or you can look at the Churned Subscriptions (or any other metric) by Cancellation Reason.

3494 — Churned Subscriptions by Cancellation Reason.

3492 — Using the Slices feature to analyze Cancellation Reasons over a period of time.

With our Audiences product - you will be able to get a list of those customers by Cancellation Reason, so you then can specifically target for win back campaigns or to analyze trends with other meta data to find cancellation patterns by user persona.