Cohort Analysis Metrics

Peel produces 36 Cohort Analyses. 17 of the metrics are directly from the data provided by the Shopify datasets. Two of the metrics are a mix of data from Shopify & Marketing data sources. The other 17 is from data provided by the subscription platforms - Recharge Payments, Bold, Rodeo, etc.. This section will focus on the core 17 cohort analysis metrics from Shopify metrics.

• Cohort Analysis explained
  • What is a Cohort?
  • How to read a Cohort Analysis chart.

Cohorts Retention

• Cohort Customers per Count of Days with Order
• Customers Returning Rate
• Customers per Number of Orders
• Days since First Order
• Number of Orders per Month
• Orders per Customer
• Repeat Orders Rate per Cohort
• Repurchase Rate

Cohorts Revenue

• Cohort AOV per Month
• Discounts by Cohort
• Gross Margin Amount
• Gross Margin Rate
• LTV by Cohort
• LTV by Customer
• Lifetime Revenue by Cohort
• Lifetime Revenue by Customer
• Refunds by Cohort

Subscription Cohorts

• Subscribers Rate
• Active Subscribers per Cohort
• Active Subscriptions per Cohort
• Cumulative MRR per Subscriber
• Cumulative MRR per Subscription
• Earned Profit per Subscriber
• Earned Profit per Subscribers Cohort
• Earned Profit per Subscription
• Earned Profit per Subscriptions Cohort
• LTV per Subscriber
• LTV per Subscriber Cohort
• LTV per Subscription
• LTV per Subscription Cohort
• MRR per Active Subscriber
• MRR per Active Subscription
• MRR per Subscribers Cohort
• MRR per Subscriptions Cohort