Cohort Analysis Metrics

36 cohort analysis metrics that helps you uncover the characteristics in your best and worst performing Cohorts (groups) of customers.

Peel produces 36 Cohort Analyses. 17 of the metrics are directly from the data provided by the Shopify datasets. Two of the metrics are a mix of data from Shopify & Marketing data sources. The other 17 is from data provided by the subscription platforms - Recharge Payments, Bold, Rodeo, etc.. This section will focus on the core 17 cohort analysis metrics from Shopify metrics.

Cohorts Retention

Cohorts Revenue

  • Cohort AOV per Month
  • Discounts by Cohort
  • Gross Margin Amount
  • Gross Margin Rate
  • LTV by Cohort
  • LTV by Customer
  • Lifetime Revenue by Cohort
  • Lifetime Revenue by Customer
  • Refunds by Cohort

Subscription Cohorts

  • Subscribers Rate
  • Active Subscribers per Cohort
  • Active Subscriptions per Cohort
  • Cumulative MRR per Subscriber
  • Cumulative MRR per Subscription
  • Earned Profit per Subscriber
  • Earned Profit per Subscribers Cohort
  • Earned Profit per Subscription
  • Earned Profit per Subscriptions Cohort
  • LTV per Subscriber
  • LTV per Subscriber Cohort
  • LTV per Subscription
  • LTV per Subscription Cohort
  • MRR per Active Subscriber
  • MRR per Active Subscription
  • MRR per Subscribers Cohort
  • MRR per Subscriptions Cohort