Gross Sales per Customer

Gross Sales per Customer = Product Price x Quantity (before taxes, shipping, discounts, and returns) / Number of Customers in Cohort

Gross Sales represents the total unadjusted sales of your business within a set time period. You can calculate your gross sales by totaling all sales within a given time.

While the gross sales metric does not represent the full picture, it can be useful for quickly tracking consumer spending over a period of time. For more insight, you can compare your gross sales to net sales and gain valuable insight into product quality, pricing increases and discount usage. Segmenting gross sales for specific products and comparing it to the product's net sales allows you to understand which of your products are revenue drivers.

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Gross Sales Per Customer (cumulative) vs Gross Sales Per Customer (non-cumulative)

• For Gross Sales Per Customer (cumulative), the values for each month are cumulative and represent the average total amount that a customer has spent by their nth month since placing their first order.

• For Gross Sales Per Customer (non-cumulative), the values for each month are non-cumulative and represent the average monthly amount that a customer spends during their nth month since placing their first order.