Marketing Performance Analysis
Marketing Performance metric analysis explained.
We’ve added 20 additional metrics directly from the Ad platforms (Google & Facebook) to allow you to build more reports & segment the data. These are metrics directly from Google & Facebook that you can analyze alongside Shopify revenue analysis and the blended analysis from other platforms.
Metrics available
- ATC Percentage
- Add to Cart Events
- Ad Spend Rate %
- Attributed AOV
- Attributed CPA
- Attributed ROAS
- Attributed Revenue
- CPC (Cost per Click)
- CTR (Click Through Rate)
- Cart Conversion Rate
- Checkout Conversion Rate
- Checkout to Purchase Conversion Rate
- Checkout Events
- Conversion Rate
- CPA (Cost Per Acquisition)
- CPM (Cost per Mille)
- Engagement Rate
- Landing Page Views
- Purchases
- Signal Loss
Updated 6 months ago