Marketing Performance Analysis

Marketing Performance metric analysis explained.

We’ve added 20 additional metrics directly from the Ad platforms (Google & Facebook) to allow you to build more reports & segment the data. These are metrics directly from Google & Facebook that you can analyze alongside Shopify revenue analysis and the blended analysis from other platforms.

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Attribution Window -- We use Facebook's default -- 7d_click, 1d_view

Metrics available

  • ATC Percentage
  • Add to Cart Events
  • Ad Spend Rate %
  • Attributed AOV
  • Attributed CPA
  • Attributed ROAS
  • Attributed Revenue
  • CPC (Cost per Click)
  • CTR (Click Through Rate)
  • Cart Conversion Rate
  • Checkout Conversion Rate
  • Checkout to Purchase Conversion Rate
  • Checkout Events
  • Conversion Rate
  • CPA (Cost Per Acquisition)
  • CPM (Cost per Mille)
  • Engagement Rate
  • Landing Page Views
  • Purchases
  • Signal Loss