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Documentation

  • ⭐ Introduction to Peel
    • Initial Setup
    • Integrations
    • Support
    • Product Updates

Features

  • Dashboards
    • Read Only Dashboards
  • Peel Segments
    • Segments
    • Metafields
    • Single Cohort View
    • Product Options
  • Multi Touch Attribution Segments
    • What is Multi-Touch Attribution?
    • Definitions
    • Examples
  • Peel Slices
    • Adding Slices to Dashboards
  • Goals
  • Daily Report
    • Customize the Daily Reports
  • COGS - Costs of Goods Sold
  • Multiple Stores
  • Combined Cohorts
  • Custom Segments
  • CSV Upload
  • Data Cleaning
  • Weekly & Quarterly Cohorts
  • Cohort Summary on Dashboard
  • Product Journey
  • Market Basket Analysis
  • Audiences
    • Peel Audiences Page Details
    • How to Send an Audience to Klaviyo
    • How to Send an Audience to Attentive
    • How to Send an Audience to Facebook
    • Audience Filters

Metrics (Detailed)

  • Cohort Analysis
  • Cohort Analysis Metrics
  • Cohorts Retention
    • Customers per Count of Days with Order
    • Customers Returning Rate
    • Customers per Number of Orders
    • Days since First Order
    • Number of Orders per Month
    • Orders per Customer
    • Repeat Orders Rate per Cohort
    • Repurchase Rate
  • Cohorts Revenue
    • Cohort AOV per Month
    • Customer Lifetime Value
    • Customer Lifetime Value Growth Rate
    • Discounts by Cohort
    • Gross Margin Amount
    • Gross Margin Rate
    • Gross Sales by Cohort
    • LTV by Cohort
    • LTV by Customer
    • Lifetime Revenue by Cohort
    • Lifetime Revenue by Customer
    • Net Sales Per Customer
    • Refunds by Cohort
  • Revenue
  • Customers
  • Marketing Analysis
  • Marketing Metrics
    • Ad Clicks
    • Ad Impressions
    • Ad Spend
    • CAC
    • Conversions
    • Cost Per Acquisition (CPA)
    • Cost Per Session
    • LTV to CAC Ratio
    • ROAS
    • ROI
  • Marketing Performance Analysis
  • Marketing Performance Metrics
    • Paid Ads Metrics Reports
    • FB Signal Loss & Spend/Revenue Trend Reports
  • Orders
    • AOV
    • AOV (Gross)
    • AOV (Net)
    • Orders
    • Quantity Per Order
    • Products Sold
  • Cost
    • Cost
    • Discounts
    • Shipping Fees
  • Profit
  • Purchases
  • Revenue
  • Subscription Platform Integrations
  • Subscriptions
  • Subscription Activations
  • Subscription Cohorts
  • Transactions

Integrations (Detailed)

  • Amazon Seller Central
    • How to Connect to Amazon Seller Central
  • Google & Facebook & Tiktok Ads
    • Facebook Error: Two Factor Authentication Required
  • Klaviyo
  • Kno
  • Slack
  • Recharge Payments
    • Cancellation Reason
  • Bold Subscriptions
    • Bold Subscriptions Version 1
    • Bold Subscriptions Version 2
  • Smartrr
  • API Documentation
  • Pinterest
  • Awtomic
  • Fairing (formerly EnquireLabs)
  • Google Analytics

FAQs

  • Getting Started with Peel
  • Workflows, Tips, and Best Practices
    • Can you explain why these two Cohorts have different percentages between months?
    • What Cohort Analysis reports should we start with?
    • What are the go-to Segments to dig into?
    • How do COGS work on Peel?
    • My data could use some cleanup and organization - can you help me?
  • Security and Privacy
    • What are your sub-processors, as defined by the GDPR?
  • Amazon FAQs
    • Does the Peel connection with Amazon understand if a customer is the same in both platforms?
    • Are we able to sort our Amazon data using Fulfilled by Amazon (FBA) or Fulfilled by Merchant (FBM) segments?
  • Attribution FAQs
    • What is Multi-Touch Attribution?
    • Where is Peel collecting Attribution data from?
    • Can you give me a quick overview of what Multi-touch Attribution is?
    • What is the difference between Multi-touch Attribution and other types of Attribution models?
  • Cohorts
    • What Cohort Analysis reports should we start with?
    • How to read a Lifetime Value (LTV) by Cohort?
    • What are the differences between Month-over-Month (MoM) Retention and Customer Retention by Cohort and Orders per Month?
  • COGS, Discounts, Refunds, Shipping, Taxes
    • How do COGS work on Peel?
    • How does Peel attribute Refunds?
    • Which metrics factor in Returns, Shipping and Taxes?
    • Where are any Discount Codes handled in Peel?
  • General + Account
    • Our data could use some organization, can Peel help me?
    • How long will it take for my data to load?
  • Integrations
    • Why does my Google Analytics data show that my page had more User visits than Sessions?
  • LTV + Revenue
    • What is the Revenue source from Shopify that you are using for Revenue and Cohort metrics?
    • How to read a Lifetime Value (LTV) by Cohort?
    • Does Lifetime Revenue (LTR) include Returns?
  • One-Time Purchasers
    • How can I find One-Time Purchasers to Subscribers in Peel?
    • How do I find the percentage of customers that made a One-Time Purchase?
    • How can I find differences between One-Time Purchasers and Subscribers?
  • Slack, Email, Messaging
    • Is it possible to have our Daily Insights Report sent to a private Slack channel?
  • Subscription + Non-Subscription Data
    • How do I find the percentage of customers that made a one-time purchase?
    • How can I find differences between One-Time Purchasers and Subscribers?
    • How do I calculate Returning Customer Rate for Non-Subscribers?
    • What is the Average Time Between Purchases for a given Subscription Cohort?
  • Retention + Repurchase
    • What is the difference between Retention Rate and Repurchase Rate?
    • What are the differences between Customer Returning Rate vs. Customer Repurchase Rate vs. Repeat Orders Rate per Cohort
    • What are the differences between Month-over-Month (MoM) Retention and Customer Retention by Cohort and Orders per Month?
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Workflows, Tips, and Best Practices

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In this section

  • What Cohort Analysis reports should we start with?
  • Retention Analysis Tips
  • What are the go-to Segments to dig into?
  • How does COGs input work?
  • My data could use some cleanup and organization - can you help me?

Updated about 2 months ago