Profit

Profit metrics explained

You need to have your product costs incorporated into Peel in order for these metrics to populate. See COGS - Costs of Goods Sold for more details on how to set up.

Report	Descriptions
Gross Profit Margin	Percentage of sales left after subtracting the cost of goods sold (COGS). = (Gross Sales - COGS) / Gross Sales.
Marketing Profit	Net Sales - Ad Spend.
New Marketing Profit	New Net Sales - Ad Spend.
New Profit	New profit for the past 30 days. = Net new sales - Costs from new sales.
Profit	Profit for the past 30 days. = Net sales - Costs from sales.
Returning Marketing Profit	Net returning sales after subtracting advertising costs. Net Sales from returning customers minus ad spend.
Returning Profit	Returning profit for the past 30 days. = Net returning sales - Costs from returning sales.
Total Marketing Profit	Net Sales - COGS - Ad Spend.
Total New Marketing Profit	New Profit sales (Net new sales - Costs from new sales) after subtracting advertising costs..
Total Returning Marketing Profit	Returning Profit sales (Net returning sales - Costs from returning sales) after subtracting advertising costs.