Profit

Profit metrics explained

You need to have your product costs incorporated into Peel in order for these metrics to populate. See COGS - Costs of Goods Sold for more details on how to set up.

Report

Descriptions

Gross Profit Margin

Percentage of sales left after subtracting the cost of goods sold (COGS). = (Gross Sales - COGS) / Gross Sales.

Marketing Profit

Net Sales - Ad Spend.

New Marketing Profit

New Net Sales - Ad Spend.

New Profit

New profit for the past 30 days. = Net new sales - Costs from new sales.

Profit

Profit for the past 30 days. = Net sales - Costs from sales.

Returning Marketing Profit

Net returning sales after subtracting advertising costs. Net Sales from returning customers minus ad spend.

Returning Profit

Returning profit for the past 30 days. = Net returning sales - Costs from returning sales.

Total Marketing Profit

Net Sales - COGS - Ad Spend.

Total New Marketing Profit

New Profit sales (Net new sales - Costs from new sales) after subtracting advertising costs..

Total Returning Marketing Profit

Returning Profit sales (Net returning sales - Costs from returning sales) after subtracting advertising costs.