Cost Per Acquisition (CPA)

How much does it cost to get customers to sign up?


CPA = Total Marketing Spend from platforms connected to Peel / by Total Number of New User Email Sign-ups (including users who have not placed an order yet)

Cost per Acquisition compares Total Ad Spend to the Total Number of New Users that have been acquired within a specific time frame. "Acquired," in this case, is defined as any user that has signed up to receive emails from the company, even if they don't end up placing an order.