Cost

Cost, also know as COGS (Cost of Goods Sold), relates to the amount that a business must pay in order to manufacture goods and fulfill orders. Examples of Costs include shipping, packing, materials, and labor.

In order to achieve the most accurate LTV and Gross Profit Margin analysis possible, Peel allows you to manually enter COGS and fulfillment costs, both as a flat cost, as well as a percentage. To read more about manually entering this info, simply follow this link.

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Cost (New Orders) vs Cost (Returning Orders)

• Cost (New Orders) measures the corresponding cost of goods sold (COGS) and fulfillment, only for first-time orders placed by New Customers

• Cost (Returning Orders) measures the corresponding cost of goods sold (COGS) and fulfillment, only for repeat orders placed by Returning Customers