Marketing Metrics
Ad spend analysis in key metrics to analyze your spend efficiently.
We take the spend data from Facebook Ads, Google Ads, TikTok Ad platforms and analyze it across revenue data we get from Shopify datasources.
| Metric | Definition |
|---|---|
| Ad Clicks | The total number of ad clicks, as reported by each respective platform |
| Ad Impressions | The total number of ad impressions, as reported by each respective platform |
| Ad Spend | Total sum of Advertising Spend across all platforms. You can segment this metric by platforms and campaigns, etc. |
| Conversions | The total number of ad conversions, as reported by each respective platform |
| Cost per Acquisition (CPA) | Total Marketing Spend from platforms connected to Peel divided by Total Number of New User Email Sign-ups, including users who have not placed an order yet. |
| Customer Acquisition Cost (CAC - Signup) | Total Marketing Spend from platforms connected to Peel divided by Total Number of New Customers, based on the date that the customer signs up CAC (Sign-up) = Total Ad Spend / Number of New Customer Signups |
| Customer Acquisition Cost (CAC - Order) | Total Marketing Spend from platforms connected to Peel divided by Total Number of New Customers, based on the date that the customer places their first order CAC (Order) = Total Ad Spend / Number of New Orders |
| Cost Per Session | Total Ad Spend divided by Total Number of User Sessions |
| LTV to CAC Ratio (Order) | LTV divided by CAC, based on the date when the customer placed their first order |
| LTV to CAC Ratio (Signup) | LTV divided by CAC, based on the date when the customer first signed up |
| Return on Advertising Spend (ROAS) | Total conversion value (revenue) for new customers divided by advertising costs. ROAS = Total Sales / Advertising Costs For each $ spent on ads, it shows how much is returning in Revenue $1 = 100% It includes all - both new & returning, but there are segmentations to look at just New ROAS (from new customers only) and Returning ROAS (from returning customers only). |
| ROAS (Net) | Net Sales / Advertising Costs |
| ROAS (Returning) | Total Sales from Returning Customers / Advertising Costs |
| ROAS (New) | Total Sales from New Customers / Advertising Costs |
| Return on Investment (ROI) | Total Profit divided by Advertising Costs ROI = (Gross sales-product costs- discounts-refunds) / Advertising costs For each $ spent on ads, it shows how much are you getting back. $1 = 100% |
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Updated over 2 years ago