Marketing Analysis Definitions
Ad spend analysis in key metrics to analyze your spend efficiently.
We take the spend data from Facebook Ads, Google Ads, TikTok Ad platforms and analyze it across revenue data we get from Shopify datasources.
Metric | Definition |
---|---|
Clicks | Sum of ad clicks as reported by each platform |
Conversions | Sum of all ad conversions as reported by each ad platform |
CPA | Total marketing spend from platforms connected to Peel, divided by total number of users, including the ones who have not placed an order yet. Total marketing spend divided by total number of users. A user is somebody who has an account with the store but didn’t purchase on that day. |
Customer Acquisition Cost (CAC - Signup) | Total marketing spend from platforms connected to Peel, divided by the total number of customers from Shopify. Total Marketing Spend / New Customers We use our This is looking at the date at which New customers signed up, not the order date. |
Customer Acquisition Cost (CAC - Order) | Total marketing spend from platforms connected to Peel, divided by the total number of customers from Shopify. Total Marketing Spend / New Order *We use our |
Impressions | Sum of ad impressions as reported by each platform |
LTV to CAC - Order ratio | |
LTV to CAC - Signup ratio | |
ROAS | Total conversion value (revenue) for new customers divided by advertising costs. = (Total Sales) / Advertising costs For each $ spent on ads it shows how much are returning in Revenue. $1 = 100% It includes all - both new & returning but there are segmentations to look at just New ROAS - from new customers and Returning ROAS - from returning customers. |
ROAS (net) | = Net Sales / Advertising Costs |
ROAS - Returning Customers | = Total Sales from Returning Customers / Advertising Costs |
ROAS - New Customers | = Total Sales from New Customers / Advertising Costs |
ROI | The total profit divided by advertising costs. In more detail: = (Gross sales-product costs- discounts-refunds) / Advertising costs For each $ spent on ads it shows how much are you getting. $1 = 100% If you don't have product costs in place, then it is net sales / advertising costs. |
Spend | Sum of ad spend from all the platforms. You can segment this metric by platforms and campaigns, etc. |
- Clicks
- Conversions
- Cost Per Acquisition (CPA)
- Customer Acquisition Cost (CAC-Order)
- Customer Acquisition Cost (CAC-S)
- Impressions
- LTV to CAC-Order ratio
- LTV to CAC-Signup ratio
- ROAS
- ROAS (net)
- ROAS - Returning Customers
- ROAS – New customers
- ROI
- Spend
Updated 3 months ago