How do I calculate Returning Customer Rate for Non-Subscribers?

This metric examines how many customers within a selected cohort group return each month after making initial purchases.

Menu > Cohorts Retention > Customers Returning Rate > Segment by Subscriptions > Choose: Subscribers or Non-Subscribers

362362

From there, if you segment by Subscribers (or Non-Subscribers) you will see the averages per cohort.

10901090