How do I calculate Returning Customer Rate for Non-Subscribers?
This metric examines how many customers within a selected cohort group return each month after making initial purchases.
Menu > Cohorts Retention > Customers Returning Rate > Segment by Subscriptions > Choose: Subscribers or Non-Subscribers
![Screen Shot 2022-08-25 at 14.05.24.png 362](https://files.readme.io/71b9027-Screen_Shot_2022-08-25_at_14.05.24.png)
From there, if you segment by Subscribers (or Non-Subscribers) you will see the averages per cohort.
![Screen Shot 2022-08-25 at 13.58.44.png 1090](https://files.readme.io/5d7a441-Screen_Shot_2022-08-25_at_13.58.44.png)
Updated almost 2 years ago