Lifetime Revenue by Customer

What is the average amount of revenue earned from each customer within a particular cohort?

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Lifetime Revenue by Customer measures the average amount of revenue earned from customers, throughout the entirety of their time as a customer. The columns in this dataset represent n+ months since the customer placed their first order.

Lifetime Revenue = (Net Sales + Shipping Revenue + Tax) / Number of Customers in Cohort

Updated over 1 year ago