Repurchase Rate

Customer Repurchase Rate answers the question: how many of your customers are making subsequent purchases 2, 3, 4, 5, 10 more times? This is answering the question; out of customers who originally purchased in each month, how many made another purchase? And when?


Repurchase Rate will tell you that by month 6 for July 2020, 52.7% of your cohort has made 2+ purchases by that point, and then in month 7, 56.22% made a repurchase. Repurchase rate numbers increase to the right since it's looking for how long does it take for them to come back and make another purchase.

The more repurchases the customers create, the more it will increase these numbers. The goal is to have a higher percentage for both as close to 100% (& the left of the chart as purple/pink as possible.)