Marketing Performance Metrics
Metrics that come directly the Facebook Ads and Google Ads platforms.
| Metric | Definition |
|---|---|
| ATC Percentage | Total number of Add To Cart Events divided by the number of Link Clicks measured on all marketing platforms |
| Add to Cart Events | The total number of Add to Cart Events that people take involving your ads |
| Ad Spend Rate % | Total amount spent on ads across all marketing platforms divided by Total Sales |
| Attributed AOV | Total Sales earned from Purchase Events attributed to Ads divided by the number of Orders placed across all marketing platforms |
| Attributed CPA | Total Marketing Spend from platforms connected to Peel divided by the total amount of revenue earned from Purchase Events attributed to Ads, as reported by all marketing platforms |
| Attributed ROAS | Total Sales from website purchases divided by Advertising Costs |
| Attributed Revenue | The total value of Conversions, as reported by each marketing platform |
| CPC (Cost per Click) | Total amount spent on ads divided by the number of Clicks generated across all marketing platforms |
| CTR (Click Through Rate) | Total number of Link Clicks divided by the total number of Impressions reported across all marketing platforms |
| Cart Conversion Rate | Total number of Web Purchases divided by the number of Add to Carts Events reported across all marketing platforms |
| Checkout Conversion Rate | The number of Initiate Checkout Events attributed to your ads divided by the amount of Add to Cart events https://www.facebook.com/business/help/1925989814089259 |
| Checkout to Purchase Conversion Rate | Total number of Purchase Events attributed to your ads divided by the number of Initiated Checkout events attributed to ads |
| Checkouts | The total number of Initiated Checkouts that people take involving your ads |
| Conversion Rate | Total number of Web Purchases divided by the number of Link Clicks reported across all marketing platforms |
| CPA // Cost Per Purchase | Cost per Website Purchase is the amount spent from each platform divided by the website purchases as reported by all ad platforms |
| CPM (Cost per Mille) | The average cost of generating 1,000 Ad Impressions across all marketing platforms CPM = (Cost of Ad Campaign / Number of Impressions) * 1,000 |
| Engagement Rate | Total number of Engagements on posts divided by the total number of Impressions reported across all marketing platforms Engagement rate ranking explains how your ad's expected engagement rate compared to ads competing for the same audience. The expected engagement rate calculates the likelihood that a person will click, react to, comment on, share or expand an ad. Engagement-baiting (For example, asking for likes, comments, and so on) will not improve your ad's performance. Possible values for engagement rate ranking are (where average represents the 35th to 55th percentile). https://www.facebook.com/business/help/2351270371824148 |
| Engagement Events | The total number of actions taken by people involving your ads Google: Engagement rate is based on engagement conversions, which they can setup under their Google Ads account, you basically create a conversion action of type engagement and that gives you a gtag that then you can put on any place in your websiteFacebook: The events needs need to be set up in the Facebook pixel. |
| Landing Page Views | The total number of Landing Page Views, as reported by each marketing platform |
| Purchases | The total number of Conversions, as reported by each marketing platform |
| Signal Loss | The percentage difference between Link Clicks and Landing Page Views from the ad platforms which indicates a Signal Loss behavior tracking |
Updated about 2 years ago