Amazon Seller Central

All of Peel's revenue and cohort metrics for Amazon Sellers

Our integration with Amazon Seller Central allows Peel to analyze revenue from sales directly on Amazon that wouldn't otherwise be captured through Shopify. What you are getting is repurchase behavior and LTV of your customers from the Amazon Seller channel :) .


Standalone Amazon Install

Amazon is only available as a secondary source at the moment. That means Peel requires a Shopify account to run and is not available yet standalone analytics product.


Since Amazon hides the emails when you segment you are only looking at Amazon only purchases. This could mean that the same customer could also buy between Amazon & Shopify (there is no way to match). All emails are obfuscated, so they’re all {unique_code}

For example -- Customers Returning --- what you are looking at are people who made their purchase on Amazon and then their repeat purchase rate for the amazon channel. What you are getting is repurchase behavior and LTV of your customers from the Amazon channel :) .

They also could have gone to Shopify and bought too, and you will see that when you segment by Shopify.

How to connect

  1. Go to your Peel account
  2. Log in to Peel
  3. Go to Data > Datasources
  4. Select Amazon Seller Central
  5. Select your main Amazon Marketplace region & Connect

We set up our integration to require the least amount of permissions, and Peel will never edit any content on Amazon.

Once you have connected it to Peel, the integration should download all historical revenue within a few minutes to a couple of hours. Please reach out to us if you have any doubts or question about the progress!

Metrics and cohorts

Almost all of our revenue metrics are available for Amazon data. The data from Seller Central allows Peel to compute total sales, net/gross sales, and all new and returning order counts.

While Amazon does not share customer personal information, Peel is able to build cohorts and identify returning customers to compute repurchase rate and lifetime value. Our profit and LTV metrics will require you manually upload COGS of products since they're not available on Amazon. Please contact us for more details!

You can segment the metrics by Datasource to see the difference in the analysis of revenue by Shopify & Amazon.

Shopify + Amazon

Our integration with Amazon is a direct connection to Seller Central. If you are selling on Amazon as a Shopify channel, your Amazon orders will already be on Amazon and it is important not to duplicate them by adding the Amazon connection.

Reach out to Peel via chat or [email protected] if you need any assistance or have questions.