List of Segmentations

Like metrics, Peel has numerous segmentation options available and we are constantly adding new ones based on merchant feedback and suggestions.

Discount / No Discount

A customer segment that looks to see if your customers used a discount or not.

Subscriber / Non-Subscriber segment

Subscriber/non-subscribers is a customer segment looking at all orders for each customer. If any of them is a subscription order, then the customer is flagged as such. Otherwise, if none of them were a subscription order, the customer is a “non-subscriber”

Here are the segmentations available in Peel:

Ads

• Buying Types
• Objectives
• Ads
• Adsets
• Campaigns
• Devices
• Objectives

Analytics

• Campaign
• Channel Group
• Hostnames
• Keywords
• Landing Pages
• Pages
• Referral Source
• Referral Type

Audiences
All Audiences in your account are available as segments

Customers

• Discounts
• Customer Tags
• Data Source
• Subscriptions

Email Marketing

• Klayvio Email Events
• Klayvio Email Lists
• Klayvio Flows
• Kalviyo campaigns
• Kalviyo flow steps

Locations

• Cities
• Countries
• States
• Physical Locations
• Regions
• Sales channel
• States

Marketing

• Ads accounts
• Campaigns
• Campaigns (last touch)
• Countries
• Regions
• Source
• Source (last touch)

Multi-Touch Attribution

• Channel clicks
• Days to conversion
• Landing page
• Referrer
• Sales app
• UTM content
• UTM source
• UTM Source/Campiang
• UTM Source/Medium
• UTM term

Orders

• Discount Codes
• Financials
• Order Tags
• Payment Gateway
• Online Store
• Line item types

Product Options

• Amount
• Quantity
• Size
• Title

Products

• Product Collections
• Product Tags
• Product Types
• Products
• Variants
• Vendors
• SKUs

Subscriptions

• Cancellation reason
• Day of the month
• Day of the week
• Order frequency
• Pre-paid
• Subscription status