The Daily Insights

The Daily Insights are part of the Daily Digest and showcase top highlights that we find in your data. The Insights give you a closer look into what is happening in your stores - what’s trending up and down, what’s working, and what’s not. Check on these daily to get a high-level overview of the status of your business.

What’s included in the Daily Insights

The metrics included in the analysis are:

Revenue (Total Sales)
Sum of revenue = gross sales - discounts - returns + taxes + shipping charges
Data sources: Shopify, Amazon Seller Central
Example of an insights based on Revenue:

Orders
Total number of orders placed by customers
Orders Data sources: Shopify, Amazon Seller Central
Example of an insight based on Orders:

Ad Spend
Sum of ad spend across all platforms
Data sources: Facebook Ads, Google Ads, Pinterest Ads, TikTok
* Note: Insights related to Ad Spend will only show up if you have connected marketing platforms to Peel
Example of an insight based on Ad Spend:

Apart from the above, no other metrics, submetrics, or cohorts are included in the insights yet (ex. subscription metrics are not included in the analysis at this time).

Each insight is based on one of the three metrics - Total Sales, Orders, Ad Spend. We analyze all the following segments for the metrics for the Daily Insights.

Note: Segments can be based on data from Shopify, Amazon Seller Central, Facebook Ads, Google Ads, Pinterest Ads, TikTok, Fairing, Klaviyo, Knocommerce (if you have connected your account to Peel).

List of Segments:

Ads

Buying Types
Objectives
Ads
Adsets
Campaigns
Devices
Objectives

Custom Segments

All custom segments in your account

Customers

Discounts
Data Source
Subscriptions

Email Marketing

Klayvio Email Events
Klayvio Email Lists
Klayvio Flows
Kalviyo Flow Steps

Locations

Cities
Countries
States
Physical Locations
Regions
Sales Channel
States

Marketing

Ads accounts
Campaigns (last touch)
Countries
Regions
Source
Source (last touch)

Multi-Touch Attribution

Channel clicks
Days to conversion
Landing page
Referrer
Sales app

Orders

Discount Codes
Financials
Order Tags
Payment Gateway
Online Store

Product Options

Amount
Quantity
Size
Title

Products

Product Collections
Product Tags
Product Types
Products
Variants
Vendors
SKUs

Subscriptions

Subscription Status

The following segments are NOT included in the analysis:

Segments based on Audiences
Klaviyo campaigns
Marketing campaigns
Marketing devices
Marketing accounts
Customer tags
UTM content
UTM source
UTM source campaign
UTM source medium
UTM source term
Product line item types
Monthly cohort segment
Weekly cohort segment
Quarterly cohort segment

The following data sources are NOT included in the analysis:

Amazon Ads
Attentive
Google Analytics
Gorgias
Postscript
Snapchat
Subscription connectors (Awtomic, Bold, Cape Canaveral, Recharge Payments, Retextion, Rodeo, Skio, Smartrr)

Types of Insights

There are 5 different type of Insights:

1. Streaks
A streak is helping us detect important growth or drops for some key segments. They can be explained by new markets, new products, new campaigns, or retreat from any usual ones. Some will be expected while others will alert you of problems with your store! They highlight when a trend grows or drops at least 3 times in a row - this could be multiple days in a row or multiple weeks in a row.
We only report on one streak per day. A lot of metrics move in the same direction and tell the same story but from a different angle. There can be multiple streaks in your data but we rank the importance of a streak based on how big the segment is and highlight the one in the biggest segment (ex. If NY state has a higher streak than NY city, then we will highlight the streak for NY state). Also, given several streaks detected, we highlight the streak that has the highest revenue. We also look at whether the streak is a new one so we’re not highlighting the same one on a daily basis. The increase or decrease has to be more than 20% to show up as a streak.

2. Records
A record will appear for the highest or lowest point in a segment for a metric within a week, month, or quarter. There can be multiple records for a day but we only show the highest or lowest values for a segment. The increase or decrease has to be more than 20% to show up as a new record. Records will also include any newly introduced segment values (ex. A product that was recently introduced).

3. Pacing
Pacing insights are comparing data to a previous time period. Quarterly pacing will appear at the end of every month. Monthly pacing will appear at the end of every month and the middle of the month. Weekly pacing will appear from Wednesday-Sunday of every week.

4. Results
Results are a recap of performance compared to a previous time period for the 1st day of the week, 1st day of the month, and 1st day of the quarter. They are similar to pacing in that they report on a full period, but they’re looking at completed weeks, months, etc. instead of reporting on the week-to-date, month-to-date, etc.

Top Segments
The top segments report the ten top values for a segment if one of them changes. Any time a new segment (country, product, discount code, etc.) gains traction while another one drops out of the top 10, we will let you know.

Summary

We’re working on balancing the amount of information to keep it relevant. For that reason, Insights may not appear on your account on some days. This is because we didn’t find any big changes in trends for those days. And similarly, there may be a lot more insights than the ones we report on, but our algorithm will try to focus on the most statistically relevant segments by size.

You can click View data on any of the insights to see where the insight is coming from and explore further. The links will drop you directly to the metrics page with the segments pre-selected and you can explore them from there.